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No. 01
Red bottle of KEANA Baking Soda Scrub Wash with a white cap on a light beige background
Red bottle of KEANA Baking Soda Scrub Wash with a white cap on a light beige background
THE EDIT
Cleanse - Daily

KEANA Baking Soda Scrub Wash

— If you've never used a Japanese scrub, start here. The formula is unusually fine - it polishes without the grit y...

Regular price AED 110.00
Sale price AED 110.00 Regular price
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The most polishing cleanser in the edit — and the one I'd send most people...
No. 18
THE EDIT
Hair Weekly Treatment

Dear Beauté HIMAWARI Treatment Mask

— A hair treatment I almost didn't include until I tested it against three more expensive ones, including the Fino....

Regular price AED 85.00
Sale price AED 85.00 Regular price
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The Japanese hair mask people import in their suitcases. Now sold here at retail. An...
No. 21
Brown glass bottle with dropper labeled 'Retinol Serum' on a light background
THE EDIT
Renew Nightly Advanced

KISO Care Retinol Serum No. 035

— Clinical-grade retinol from a Japanese pharmacy brand most of the region has never heard of. Not gentle. If you'r...

Regular price AED 185.00
Sale price AED 185.00 Regular price
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The most powerful product in the edit. The one I'd actively dissuade some readers from...

The Sensitive Set — Yume Ritual Bundle

Regular price AED 324.00
Sale price AED 324.00 Regular price
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The complete Ihada routine. Shiseido's sensitive-skin pharmacy line, organized as the three-step ritual it was...

The Men's Set — Yume Ritual Bundle

Regular price AED 215.00
Sale price AED 215.00 Regular price
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The Japanese men's grooming routine, done properly. Three products that cover daily and weekly care...

The PM Routine — Yume Ritual Bundle

Regular price AED 257.00
Sale price AED 257.00 Regular price
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The evening ritual — when the day comes off and the recovery begins. The Cleansing...

The AM Routine — Yume Ritual Bundle

Regular price AED 296.00
Sale price AED 296.00 Regular price
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The morning ritual, complete. Three products, in order, that work together cleanly. Cleanser, hydrating toner,...
No. 20
THE EDIT
Body Daily Cleanse

&honey Body Wash - Sakura Cherry

— The pink one. A different fragrance composition from the osmanthus version - sakura is brighter, fresher, more spring...

Regular price AED 89.00
Sale price AED 89.00 Regular price
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The pink one. Spring-coded, brighter, my summer-mornings shower. A honey-and-sakura body wash by &honey. Triple-honey...
No. 19
THE EDIT
Hair Weekly Treatment

&honey Body Wash - Osmanthus Honey

— A body wash I include because of the scent more than the formula. Osmanthus honey is one of those Japanese fragrance ...

Regular price AED 89.00
Sale price AED 89.00 Regular price
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The golden one. Deeper, warmer, my autumn-and-winter shower. A honey-and-osmanthus body wash by &honey. Triple-honey...
No. 17
THE EDIT
Hair Daily Treatment

Fino Premium Touch Hair Oil

— The daily counterpart to the Fino mask. A leave-in oil that's lighter than its iconic packaging suggests it doesn...

Regular price AED 45.00
Sale price AED 45.00 Regular price
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The daily companion to the Fino mask — same philosophy, leave-in format. A daily-use hair...
No. 16
THE EDIT
Hair Weekly Treatment

Fino Premium Touch Hair Mask

— Japan's bestselling hair mask, year after year, for reasons that take exactly one use to understand. It's an ...

Regular price AED 45.00
Sale price AED 45.00 Regular price
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A hair mask I almost didn't include — until I tested it against three more...
No. 15
THE EDIT
Protect Daily Sensitive Skin

IHADA Face Protect Powder SPF 40 PA++++

— This is the product I recommend more often than anything else in the edit. A pressed mineral SPF powder that works ov...

Regular price AED 100.00
Sale price AED 100.00 Regular price
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The only product in the edit that does SPF — and the reason most other...
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