KEANA Baking Soda Cleansing Gel
A makeup remover that does more than remove makeup it doubles as a pore treatment. The gel-to-emulsion texture is one of those small Japanese formulation details that Western brands haven't really matched. It melts foundation and SPF in one pass, and leaves skin soft instead of stripped.
A makeup remover that does more than remove makeup.
A gel-to-emulsion cleansing remover from Ishizawa Lab. Baking-soda chemistry dissolves makeup, sunscreen, and pore congestion in a single step — without the heavy oil residue that traditional cleansing oils leave behind in humid climates.
The texture shift is the trick: it goes on as a clear gel, transforms into a milky emulsion when it meets water, then rinses away completely. Western brands haven't matched this specific formulation. The closest comparison is a Japanese department-store cleansing balm at roughly three times the price.
For: anyone wearing daily SPF, long-wear makeup, or both. Combination skin. Daily use as a first cleanse. Not for: those who prefer pure balm or oil cleansers as a single-step, or anyone with a known papain enzyme allergy.
How to use: Apply two to three pumps to dry hands. Massage across dry face for 30 seconds — until makeup visibly breaks down. Add water to emulsify. Rinse thoroughly. Follow with the Face Foam for a complete double cleanse.
Delivery time: 1-2 business days.
Thoughtfully Selected
Every product in our edit has been carefully chosen for its quality, efficacy, and alignment with our standards. We believe in curating, not just collecting—selecting items that genuinely deliver on their promise and enhance your daily rituals.
We focus on Japanese beauty because of its philosophy: precision in formulation, respect for ingredients, and the belief that skincare is self-care. Each product here represents that commitment to excellence and intentionality.
