KEANA Baking Soda Face Foam
The gentler cousin to the scrub wash. Same Keana DNA, but in a creamy foam format instead of powder - better suited to drier skin or anyone who finds physical exfoliants too much. I keep this one for travel. It cleans deeply without the production of powder + water + technique.
The Keana cleanser most people should actually start with.
The same baking-soda chemistry that powers the Scrub Wash, but reformulated as a soft, dense foam in a squeeze tube. Ishizawa Lab developed this format for people whose pores feel congested but whose skin can't handle the powder version's intensity — sensitive types, drier complexions, anyone who wants daily use rather than 2–3 times a week.
The foam is unusually creamy. Doesn't strip. Rinses clean. The product I quietly recommend more than any other in the edit, because it's the one with the widest range of people it works for.
For: all skin types, including dry and combination. The default Keana entry point. Daily use. Not for: heavy waterproof makeup (use the Cleansing Gel first as a remover), or those who prefer balm/oil cleansing as their only step.
How to use: Wet face. Dispense one to two pumps of foam into wet palms. Massage gently across face for 20–30 seconds. Rinse thoroughly. Morning and night.
Delivery time: 1-2 business days.
Thoughtfully Selected
Every product in our edit has been carefully chosen for its quality, efficacy, and alignment with our standards. We believe in curating, not just collecting—selecting items that genuinely deliver on their promise and enhance your daily rituals.
We focus on Japanese beauty because of its philosophy: precision in formulation, respect for ingredients, and the belief that skincare is self-care. Each product here represents that commitment to excellence and intentionality.
