KEANA Baking Soda Face Foam For Men
I included this because most "men's skincare" sold in this region is either repackaged women's product at a markup, or harsh, alcohol-heavy formulas that strip the skin. This is neither. It's a real cleanser formulated for the slightly higher oil production and larger pores typical of male skin without the aggression.
The men's-specific version of the Keana baking soda foam — and the one I'd put in any man's bathroom first.
Same Ishizawa Lab chemistry as the standard formula, reformulated with stronger sebum-cutting power and enzyme actives that break down post-shave roughness. The fragrance is clean, mentholated, and very Japanese — closer to a hot-towel barbershop than a department-store aftershave.
Men's skin in this region produces more sebum and gets more sun exposure year-round. This cleanser is built for that combination — without over-stripping, which is where most "men's" cleansers fail.
For: male skin with visible pore congestion, post-shave roughness, daily sebum buildup. Daily use. Not for: sensitive or compromised skin (use the IHADA Milk Cleanser instead), or anyone fragrance-sensitive.
How to use: Wet face. Dispense one to two pumps into wet palms. Massage across face including jawline and neck. Rinse thoroughly. Morning and night.
Delivery time: 1-2 business days.
Thoughtfully Selected
Every product in our edit has been carefully chosen for its quality, efficacy, and alignment with our standards. We believe in curating, not just collecting—selecting items that genuinely deliver on their promise and enhance your daily rituals.
We focus on Japanese beauty because of its philosophy: precision in formulation, respect for ingredients, and the belief that skincare is self-care. Each product here represents that commitment to excellence and intentionality.
