BUY For Sensitive Skin

For reactive, compromised, eczema-prone, or post-procedure skin.

If you've ever had a bad reaction to a "gentle" cleanser, or a "calming" toner that wasn't, this is where to start. Shiseido's Ihada line is what Japanese dermatologists actually prescribe — deliberately boring formulations that prioritize barrier integrity over active ingredients.

These are not glamorous products. They're the ones that work when nothing else does.

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No. 12
IHADA Medicated Lotion
THE EDIT
Moisturize. Daily

IHADA Medicated Lotion

— Ihada is Shiseido's quietly-positioned sensitive-skin line - sold in Japanese pharmacies, almost never in the air...

Regular price AED 130.00
Sale price AED 130.00 Regular price
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The toner I recommend more than any other in the edit. A medicated hydrating lotion...
No. 14
IHADA Milk Cleanser
THE EDIT
Cleanse Daily Sensitive Skin

IHADA Milk Cleanser

— The cleanser equivalent of the Ihada toner designed for skin that finds the average face wash too aggressive. Doesn&#...

Regular price AED 130.00
Sale price AED 130.00 Regular price
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The cleanser to use when your skin is already in trouble. A no-foam milk cleanser...
No. 13
THE EDIT
Treat - Daily Sensitive Skin

IHADA Brightening Emulsion

— The brightening counterpart to the Ihada toner same sensitive-skin-first philosophy, but with the addition of melanin...

Regular price AED 120.00
Sale price AED 120.00 Regular price
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The brightening product I keep recommending instead of the trendy ones. A medicated lightweight emulsion...
No. 15
THE EDIT
Protect Daily Sensitive Skin

IHADA Face Protect Powder SPF 40 PA++++

— This is the product I recommend more often than anything else in the edit. A pressed mineral SPF powder that works ov...

Regular price AED 100.00
Sale price AED 100.00 Regular price
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The only product in the edit that does SPF — and the reason most other...
No. 09
THE EDIT
Treat Weekly Sheet Mask - Men

KEANA Rice Mask

— Rice has been a beauty ingredient in Japan for centuries - long before it became a TikTok trend.This is a properly fo...

Regular price AED 55.00
Sale price AED 55.00 Regular price
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Rice has been a Japanese beauty ingredient for centuries — long before TikTok found it....

The Sensitive Set — Yume Ritual Bundle

Regular price AED 324.00
Sale price AED 324.00 Regular price
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The complete Ihada routine. Shiseido's sensitive-skin pharmacy line, organized as the three-step ritual it was...
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