KEANA Rice Mask
Good to know before you add it.
Rice has been a beauty ingredient in Japan for centuries - long before it became a TikTok trend.This is a properly formulated version, made with 100% Japanese-grown rice extract, not a token sprinkle for marketing purposes. The mask itself is one of the more saturated sheets in the Keana range - your skin will still feel hydrated four hours later.
Rice has been a Japanese beauty ingredient for centuries — long before TikTok found it.
A nourishing sheet mask featuring 100% Japanese-grown rice serum. Designed for hydration, softening, and improving skin's overall elasticity. Ishizawa Lab uses a slow-fermentation rice extract — the same process used in traditional sake breweries — which produces a more bioavailable form of the active than the synthetic versions used in most "rice masks" on the market.
The sheet stays saturated for the full 15 minutes. Skin still feels hydrated four hours later. Not dramatic — Japanese skincare rarely is — but quietly, repeatably effective.
For: dry, dehydrated, or mature skin. Compromised barriers. Post-flight recovery. Weekly to twice-weekly use. Not for: rice allergies (rare but worth flagging), or anyone looking for an active treatment mask (this is hydration, not exfoliation).
How to use: Cleanse face. Apply mask. Leave on for 15 minutes. Remove and pat the essence into skin until absorbed. Follow with moisturizer if needed. Once or twice a week.
KEANA Rice Mask
Thoughtfully Selected
Every product in our edit has been carefully chosen for its quality, efficacy, and alignment with our standards. We believe in curating, not just collecting—selecting items that genuinely deliver on their promise and enhance your daily rituals.
We focus on Japanese beauty because of its philosophy: precision in formulation, respect for ingredients, and the belief that skincare is self-care. Each product here represents that commitment to excellence and intentionality.
