Hair

髪 — kami. The hair ritual.

Three hair treatments that work the way Japanese drugstore hair care has worked for decades — better-than-luxury results at one-fifth the luxury price. The Fino mask is the all-rounder; the Himawari is for hair that's been through more.

A faster way in

Start with what you need.

Skip the endless shelf. Choose a concern or a ready-made ritual and go straight to the pieces the curator would show you first.

01 Best Sellers Start with proven favourites → 02 Pores & Congestion Clarify without overdoing it → 03 Sensitive Skin Gentler curator picks → 04 The Starter Edit A short ritual, not a regime → 05 Complete Routines Ready-made pairings → 06 Browse The Edit All 21 curated pieces →

No. 15

Hair Weekly Treatment

Fino Premium Touch Hair Mask

— Japan's bestselling hair mask, year after year, for reasons that take exactly one use to understand. It's an ...

AED 33.00

A hair mask I almost didn't include — until I tested it against three more...

No. 16

Hair Daily Treatment

Fino Premium Touch Hair Oil

— The daily counterpart to the Fino mask. A leave-in oil that is lighter than its iconic packaging suggests — it does n...

AED 37.00

The daily companion to the Fino mask — same philosophy, leave-in format. A daily-use hair...

No. 17

Dear Beaute HIMAWARI Treatment Mask by Kracie, Japanese sunflower-oil hair mask

Hair Weekly Treatment

Dear Beauté HIMAWARI Treatment Mask

— A hair treatment I almost didn't include — until I tested it against three more expensive ones, including the Fin...

AED 79.00

The Japanese hair mask people import in their suitcases. Now sold here at retail. An...

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Hair

Start with what you need.