BUY Hair

髪 — kami. The hair ritual.

Three hair treatments that work the way Japanese drugstore hair care has worked for decades — better-than-luxury results at one-fifth the luxury price. The Fino mask is the all-rounder; the Himawari is for hair that's been through more.

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No. 16
THE EDIT
Hair Weekly Treatment

Fino Premium Touch Hair Mask

— Japan's bestselling hair mask, year after year, for reasons that take exactly one use to understand. It's an ...

Regular price AED 45.00
Sale price AED 45.00 Regular price
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A hair mask I almost didn't include — until I tested it against three more...
No. 17
THE EDIT
Hair Daily Treatment

Fino Premium Touch Hair Oil

— The daily counterpart to the Fino mask. A leave-in oil that's lighter than its iconic packaging suggests it doesn...

Regular price AED 45.00
Sale price AED 45.00 Regular price
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The daily companion to the Fino mask — same philosophy, leave-in format. A daily-use hair...
No. 18
THE EDIT
Hair Weekly Treatment

Dear Beauté HIMAWARI Treatment Mask

— A hair treatment I almost didn't include until I tested it against three more expensive ones, including the Fino....

Regular price AED 85.00
Sale price AED 85.00 Regular price
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The Japanese hair mask people import in their suitcases. Now sold here at retail. An...
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