The Starter Edit

A short ritual, not a regimen.

Three products that introduce the way I'd actually want you to start — a cleanser, a treatment, and a moisturizer that pair together cleanly. Less effective in isolation. The ritual is the point.

If you're new to Japanese skincare and don't know where to begin, this is where I'd point you.

A faster way in

Start with what you need.

Skip the endless shelf. Choose a concern or a ready-made ritual and go straight to the pieces the curator would show you first.

01 Best Sellers Start with proven favourites → 02 Pores & Congestion Clarify without overdoing it → 03 Sensitive Skin Gentler curator picks → 04 The Starter Edit A short ritual, not a regime → 05 Complete Routines Ready-made pairings → 06 Browse The Edit All 21 curated pieces →

No. 02

KEANA Baking Soda Face Foam in a red tube with white cap, Japanese pore-care cleanser

Cleanse - Daily

KEANA Baking Soda Face Foam

— The gentler cousin to the scrub wash. Same Keana DNA, but in a creamy foam format instead of powder - better suited t...

AED 65.00

The Keana cleanser most people should actually start with. The same baking-soda chemistry that powers...

No. 09

Treat Weekly Sheet Mask

KEANA Rice Mask

— Rice has been a beauty ingredient in Japan for centuries - long before it became a TikTok trend.This is a properly fo...

AED 55.00

Rice has been a Japanese beauty ingredient for centuries — long before TikTok found it....

No. 11

KEANA Rice Cream, Japanese rice-ferment moisturiser in a 30g jar

Moisturize. Daily

KEANA Rice Cream

— The quietest product in this edit, and one of the most consistent performers. It is a daily moisturizer with rice-der...

AED 67.00

The moisturizer that completes the rice ritual — and stands alone as a quietly excellent...

Sort by

Featured
Most relevant
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

The Starter Edit

Start with what you need.