BUY Cleanse

洗 — sosogi. The act of cleansing.

The foundation of any Japanese routine. Six products that I keep returning to, organized from the most polishing to the most everyday. The Japanese approach to cleansing is gentler than what most Western routines accept as default — the goal is not to strip but to lift.

No. 01

Red bottle of KEANA Baking Soda Scrub Wash with a white cap on a light beige background

Red bottle of KEANA Baking Soda Scrub Wash with a white cap on a light beige background

THE EDIT

Cleanse - Daily

KEANA Baking Soda Scrub Wash

— If you've never used a Japanese scrub, start here. The formula is unusually fine - it polishes without the grit y...

AED 110.00

AED 110.00

The most polishing cleanser in the edit — and the one I'd send most people...

No. 02

KEANA Baking Soda Face Foam

THE EDIT

Cleanse - Daily

KEANA Baking Soda Face Foam

— The gentler cousin to the scrub wash. Same Keana DNA, but in a creamy foam format instead of powder - better suited t...

AED 99.00

AED 99.00

The Keana cleanser most people should actually start with. The same baking-soda chemistry that powers...

No. 03

KEANA Baking Soda Face Foam For Men

THE EDIT

Cleanse - Daily

KEANA Baking Soda Face Foam For Men

— I included this because most "men's skincare" sold in this region is either repackaged women's prod...

AED 99.00

AED 99.00

The men's-specific version of the Keana baking soda foam — and the one I'd put...

No. 04

KEANA Baking Soda Cleansing Gel

THE EDIT

Cleanse Makeup Removal - Daily

KEANA Baking Soda Cleansing Gel

— A makeup remover that does more than remove makeup it doubles as a pore treatment. The gel-to-emulsion texture is one...

AED 99.00

AED 99.00

A makeup remover that does more than remove makeup. A gel-to-emulsion cleansing remover from Ishizawa...

No. 05

THE EDIT

Cleanse - Body & Face

KEANA Baking Soda Soap

— The cult bar from the Keana line. It looks like nothing a small white bar in a plastic wrapperJapanese consumers have...

AED 65.00

AED 65.00

The Keana product I almost didn't stock — until I realized it was the most...

No. 06

THE EDIT

Cleanse Body & Face Men

KEANA Baking Soda Soap For Men

— The men's version of the Keana bar - slightly stronger formula, fresher scent, designed for the body odor and seb...

AED 65.00

AED 65.00

The men's bar — same chemistry, sharper formulation. A solid baking-soda soap bar by Ishizawa...

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