The AM Routine — Yume Ritual Bundle
Good to know before you add it.
Three steps is the whole morning. Anything more and you stop doing it by week two — which is why most routines fail. Cleanse, hydrate, protect. This is the order I use, and the SPF is the one nobody should skip in this climate.
The morning ritual, complete. Three products, in order, that work together cleanly.
Cleanser, hydrating toner, and SPF — the three steps every morning routine needs, and the three I'd actually recommend pairing if you came to me asking where to start with a daytime ritual.
The Face Foam cleanses without stripping. The Ihada Lotion rebuilds the moisture layer Western toners tend to disrupt. The Face Protect Powder finishes with SPF 40 / PA++++ — Japanese sun protection at the highest UVA rating, in a powder format that reapplies cleanly through the day.
What's inside
|
KEANA Baking Soda Face Foam Step 1 — the daily cleanser. Creamy, doesn't strip, works for every skin type. AED 65 |
|
IHADA Medicated Lotion Step 2 — the hydrating toner. Shiseido's barrier-supportive formula for sensitive skin. AED 119 |
|
IHADA Face Protect Powder SPF 40 PA++++ Step 3 — the daily SPF. Powder format, reapplies over makeup without disturbing it. AED 100 |
AED 284 bought separately. AED 256 as the ritual — you save AED 28.
For: all skin types, daily morning use, anyone building their first proper J-beauty AM routine. Not for: oily skin that already finds toners too much (skip the Lotion), or those who prefer cream SPF over powder.
The AM Routine — Yume Ritual Bundle
Thoughtfully Selected
Every product in our edit has been carefully chosen for its quality, efficacy, and alignment with our standards. We believe in curating, not just collecting—selecting items that genuinely deliver on their promise and enhance your daily rituals.
We focus on Japanese beauty because of its philosophy: precision in formulation, respect for ingredients, and the belief that skincare is self-care. Each product here represents that commitment to excellence and intentionality.
