The PM Routine — Yume Ritual Bundle
Good to know before you add it.
Evening is where the work actually happens. Take the day off properly, then give the skin something to rebuild with overnight. No actives here on purpose — get consistent with this first, and add retinol later if you want it.
The evening ritual — when the day comes off and the recovery begins.
The Cleansing Gel removes SPF, makeup, and pollution in a single step — its baking-soda chemistry doubles as a pore decongestant, which is what daytime skin actually needs at the end of a UAE day. The Medicated Lotion is Shiseido's barrier-supportive hydrating toner. The Rice Cream finishes with the rice-ferment hydration that gives this routine its signature Japanese quietness.
No retinol here — that's a separate decision. This is the gentle, repeatable evening ritual that builds the skin you wake up with.
What's inside — 3 full-size products
1. KEANA Baking Soda Cleansing Gel — AED 89
The makeup and SPF remover. Gel-to-emulsion, dissolves everything from the day in one pass. Full size, not a sample.
2. IHADA Medicated Lotion — AED 119
The hydrating toner. Shiseido's barrier-supportive formula for sensitive skin — the calmest possible second step. Full size.
3. KEANA Rice Cream — AED 67
The moisturizer. Japanese rice ferment, light enough to layer, rich enough to seal. Full size.
Bought separately: AED 275. As the ritual: AED 249.
You save AED 26 — and the three arrive already sequenced.
Pairs with: The AM Routine (AED 259) — cleanser, toner, and SPF for the morning. Together the two sets cover a full day, morning and night, with no gaps and no overlap.
For: all skin types, evening routines, anyone who wants to build a real PM ritual without committing to actives yet. Not for: experienced retinol users wanting maximum nightly intensity — pair the Rice Cream with the KISO Retinol Serum instead.
The PM Routine — Yume Ritual Bundle
Thoughtfully Selected
Every product in our edit has been carefully chosen for its quality, efficacy, and alignment with our standards. We believe in curating, not just collecting—selecting items that genuinely deliver on their promise and enhance your daily rituals.
We focus on Japanese beauty because of its philosophy: precision in formulation, respect for ingredients, and the belief that skincare is self-care. Each product here represents that commitment to excellence and intentionality.
