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No. 14
IHADA Milk Cleanser
THE EDIT
Cleanse Daily Sensitive Skin

IHADA Milk Cleanser

— The cleanser equivalent of the Ihada toner designed for skin that finds the average face wash too aggressive. Doesn&#...

Regular price AED 130.00
Sale price AED 130.00 Regular price
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The cleanser to use when your skin is already in trouble. A no-foam milk cleanser...
No. 13
THE EDIT
Treat - Daily Sensitive Skin

IHADA Brightening Emulsion

— The brightening counterpart to the Ihada toner same sensitive-skin-first philosophy, but with the addition of melanin...

Regular price AED 120.00
Sale price AED 120.00 Regular price
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The brightening product I keep recommending instead of the trendy ones. A medicated lightweight emulsion...
No. 12
IHADA Medicated Lotion
THE EDIT
Moisturize. Daily

IHADA Medicated Lotion

— Ihada is Shiseido's quietly-positioned sensitive-skin line - sold in Japanese pharmacies, almost never in the air...

Regular price AED 130.00
Sale price AED 130.00 Regular price
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The toner I recommend more than any other in the edit. A medicated hydrating lotion...
No. 10
KEANA Rice Cream
THE EDIT
Moisturize. Daily

KEANA Rice Cream

— The quietest product in this edit, and one of the most consistent performers. It's a daily moisturizer with rice-...

Regular price AED 67.00
Sale price AED 67.00 Regular price
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The moisturizer that completes the rice ritual — and stands alone as a quietly excellent...
No. 10
KEANA Rice Pack
THE EDIT
Treat Weekly Wash-Off Mask

KEANA Rice Pack

— The wash-off cousin to the rice sheet mask, in a format that's harder to find outside Japan. This is what Japanes...

Regular price AED 110.00
Sale price AED 110.00 Regular price
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The Rice Mask's sister product — same ingredient philosophy, more flexible format. A wash-off cream...
No. 09
THE EDIT
Treat Weekly Sheet Mask - Men

KEANA Rice Mask

— Rice has been a beauty ingredient in Japan for centuries - long before it became a TikTok trend.This is a properly fo...

Regular price AED 55.00
Sale price AED 55.00 Regular price
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Rice has been a Japanese beauty ingredient for centuries — long before TikTok found it....
No. 08
THE EDIT
Treat Weekly Sheet Mask - Men

KEANA Men's Mask

— A men's sheet mask might sound like a marketing exercise and most of them are. This one earned its slot because t...

Regular price AED 75.00
Sale price AED 75.00 Regular price
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A pore-care sheet mask formulated specifically for male skin by Ishizawa Lab. Targets enlarged pores,...
No. 07
THE EDIT
Treat - Weekly Sheet Mask

KEANA Tightening Mask

— I'm cautious about sheet masks in general most are vehicles for forgettable essence at high prices.This one earne...

Regular price AED 75.00
Sale price AED 75.00 Regular price
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I'm cautious about sheet masks. Most are vehicles for forgettable essence at high prices. This...
No. 06
THE EDIT
Cleanse Body & Face Men

KEANA Baking Soda Soap For Men

— The men's version of the Keana bar - slightly stronger formula, fresher scent, designed for the body odor and seb...

Regular price AED 65.00
Sale price AED 65.00 Regular price
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The men's bar — same chemistry, sharper formulation. A solid baking-soda soap bar by Ishizawa...
No. 05
THE EDIT
Cleanse - Body & Face

KEANA Baking Soda Soap

— The cult bar from the Keana line. It looks like nothing a small white bar in a plastic wrapperJapanese consumers have...

Regular price AED 65.00
Sale price AED 65.00 Regular price
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The Keana product I almost didn't stock — until I realized it was the most...
No. 04
KEANA Baking Soda Cleansing Gel
THE EDIT
Cleanse Makeup Removal - Daily

KEANA Baking Soda Cleansing Gel

— A makeup remover that does more than remove makeup it doubles as a pore treatment. The gel-to-emulsion texture is one...

Regular price AED 99.00
Sale price AED 99.00 Regular price
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A makeup remover that does more than remove makeup. A gel-to-emulsion cleansing remover from Ishizawa...
No. 03
KEANA Baking Soda Face Foam For Men
THE EDIT
Cleanse - Daily

KEANA Baking Soda Face Foam For Men

— I included this because most "men's skincare" sold in this region is either repackaged women's prod...

Regular price AED 99.00
Sale price AED 99.00 Regular price
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The men's-specific version of the Keana baking soda foam — and the one I'd put...
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