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01 Best Sellers Start with proven favourites → 02 Pores & Congestion Clarify without overdoing it → 03 Sensitive Skin Gentler curator picks → 04 The Starter Edit A short ritual, not a regime → 05 Complete Routines Ready-made pairings → 06 Browse The Edit All 21 curated pieces →

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No. 18
&honey Body Wash in Osmanthus Honey, Japanese honey body wash in a golden pump bottle
Body Daily Cleanse

&honey Body Wash - Osmanthus Honey

— A body wash I include because of the scent more than the formula. Osmanthus honey is one of those Japanese fragrance ...

Regular price AED 75.00
Sale price AED 75.00 Regular price
Unit price
The golden one. Deeper, warmer, my autumn-and-winter shower. A honey-and-osmanthus body wash by &honey. Triple-honey...
No. 19
&honey Body Wash in Sakura Cherry, Japanese honey body wash in a pink pump bottle
Body Daily Cleanse

&honey Body Wash - Sakura Cherry

— The pink one. A different fragrance composition from the osmanthus version - sakura is brighter, fresher, more spring...

Regular price AED 75.00
Sale price AED 75.00 Regular price
Unit price
The pink one. Spring-coded, brighter, my summer-mornings shower. A honey-and-sakura body wash by &honey. Triple-honey...
No. 17
Dear Beaute HIMAWARI Treatment Mask by Kracie, Japanese sunflower-oil hair mask
Dear Beaute HIMAWARI Treatment Mask by Kracie, Japanese sunflower-oil hair mask
Hair Weekly Treatment

Dear Beauté HIMAWARI Treatment Mask

— A hair treatment I almost didn't include — until I tested it against three more expensive ones, including the Fin...

Regular price AED 79.00
Sale price AED 79.00 Regular price
Unit price
The Japanese hair mask people import in their suitcases. Now sold here at retail. An...
No. 15
Fino Premium Touch Hair Mask by Shiseido, Japanese deep-conditioning hair treatment jar
Hair Weekly Treatment

Fino Premium Touch Hair Mask

— Japan's bestselling hair mask, year after year, for reasons that take exactly one use to understand. It's an ...

Regular price AED 33.00
Sale price AED 33.00 Regular price
Unit price
A hair mask I almost didn't include — until I tested it against three more...
No. 16
Fino Premium Touch Hair Oil by Shiseido, Japanese leave-in hair oil with pump
Hair Daily Treatment

Fino Premium Touch Hair Oil

— The daily counterpart to the Fino mask. A leave-in oil that is lighter than its iconic packaging suggests — it does n...

Regular price AED 37.00
Sale price AED 37.00 Regular price
Unit price
The daily companion to the Fino mask — same philosophy, leave-in format. A daily-use hair...
No. 21
Pink lip balm with packaging on a white background
Pink lip balm with packaging on a white background
Lip Care - Daily

House Of Rose – Oh! Baby Lip Balm

— The smallest product in the edit, and one of the most underrated. House of Rose built their reputation on the origina...

Regular price AED 59.00
Sale price AED 59.00 Regular price
Unit price
The smallest product in the edit, and one of the most underrated. A two-in-one sugar-scrub...
No. 14
IHADA Face Protect Powder SPF 40 PA++++ by Shiseido, Japanese mineral sun powder compact
IHADA Face Protect Powder SPF 40 PA++++ by Shiseido, Japanese mineral sun powder compact
Protect Daily Sensitive Skin

IHADA Face Protect Powder SPF 40 PA++++

— This is the product I recommend more often than anything else in the edit. A pressed mineral SPF powder that works ov...

Regular price AED 100.00
Sale price AED 100.00 Regular price
Unit price
The only product in the edit that does SPF — and the reason most other...
No. 12
IHADA Medicated Lotion by Shiseido, Japanese hydrating toner for sensitive skin, in its box
IHADA Medicated Lotion by Shiseido, Japanese hydrating toner for sensitive skin, in its box
Moisturize. Daily

IHADA Medicated Lotion

— Ihada is Shiseido's quietly-positioned sensitive-skin line - sold in Japanese pharmacies, almost never in the air...

Regular price AED 119.00
Sale price AED 119.00 Regular price
Unit price
The toner I recommend more than any other in the edit. A medicated hydrating lotion...
No. 13
IHADA Milk Cleanser by Shiseido, no-foam Japanese cleanser for sensitive skin, in its box
IHADA Milk Cleanser by Shiseido, no-foam Japanese cleanser for sensitive skin, in its box
Cleanse Daily Sensitive Skin

IHADA Milk Cleanser

— The cleanser equivalent of the Ihada toner designed for skin that finds the average face wash too aggressive. Doesn&#...

Regular price AED 119.00
Sale price AED 119.00 Regular price
Unit price
The cleanser to use when your skin is already in trouble. A no-foam milk cleanser...
No. 04
KEANA Baking Soda Cleansing Gel, Japanese gel makeup remover in a clear bottle
KEANA Baking Soda Cleansing Gel, Japanese gel makeup remover in a clear bottle
Cleanse Makeup Removal - Daily

KEANA Baking Soda Cleansing Gel

— A makeup remover that does more than remove makeup — it doubles as a pore treatment. The gel-to-emulsion texture is o...

Regular price AED 89.00
Sale price AED 89.00 Regular price
Unit price
A makeup remover that does more than remove makeup. A gel-to-emulsion cleansing remover from Ishizawa...
No. 02
KEANA Baking Soda Face Foam in a red tube with white cap, Japanese pore-care cleanser
KEANA Baking Soda Face Foam in a red tube with white cap, Japanese pore-care cleanser
Cleanse - Daily

KEANA Baking Soda Face Foam

— The gentler cousin to the scrub wash. Same Keana DNA, but in a creamy foam format instead of powder - better suited t...

Regular price AED 65.00
Sale price AED 65.00 Regular price
Unit price
The Keana cleanser most people should actually start with. The same baking-soda chemistry that powers...
No. 03
KEANA Baking Soda Face Foam For Men in a blue tube, Japanese cleanser for male skin
KEANA Baking Soda Face Foam For Men in a blue tube, Japanese cleanser for male skin
Cleanse - Daily

KEANA Baking Soda Face Foam For Men

— I included this because most "men's skincare" sold in this region is either repackaged women's prod...

Regular price AED 65.00
Sale price AED 65.00 Regular price
Unit price
The men's-specific version of the Keana baking soda foam — and the one I'd put...
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