Products

A faster way in

Start with what you need.

Skip the endless shelf. Choose a concern or a ready-made ritual and go straight to the pieces the curator would show you first.

01 Best Sellers Start with proven favourites → 02 Pores & Congestion Clarify without overdoing it → 03 Sensitive Skin Gentler curator picks → 04 The Starter Edit A short ritual, not a regime → 05 Complete Routines Ready-made pairings → 06 Browse The Edit All 21 curated pieces →

Filters
No. 01
Red bottle of KEANA Baking Soda Scrub Wash with a white cap on a light beige background
Red bottle of KEANA Baking Soda Scrub Wash with a white cap on a light beige background
Cleanse - Daily

KEANA Baking Soda Scrub Wash

— If you've never used a Japanese scrub, start here. The formula is unusually fine - it polishes without the grit y...

Regular price AED 110.00
Sale price AED 110.00 Regular price
Unit price
The most polishing cleanser in the edit — and the one I'd send most people...
No. 05
KEANA Baking Soda Soap, white Japanese cleansing bar in its paper carton
Cleanse - Body & Face

KEANA Baking Soda Soap

— The cult bar from the Keana line. It looks like nothing — a small white bar in a plastic wrapper.Japanese consumers h...

Regular price AED 65.00
Sale price AED 65.00 Regular price
Unit price
The Keana product I almost didn't stock — until I realized it was the most...
No. 06
KEANA Baking Soda Soap For Men, Japanese cleansing bar for face and body
Cleanse Body & Face Men

KEANA Baking Soda Soap For Men

— The men's version of the Keana bar — slightly stronger formula, fresher scent, designed for the body odor and seb...

Regular price AED 65.00
Sale price AED 65.00 Regular price
Unit price
The men's bar — same chemistry, sharper formulation. A solid baking-soda soap bar by Ishizawa...
No. 08
KEANA Men's Mask, Japanese sheet mask formulated for male skin
KEANA Men's Mask, Japanese sheet mask formulated for male skin
Treat Weekly Sheet Mask - Men

KEANA Men's Mask

— A men's sheet mask might sound like a marketing exercise — and most of them are. This one earned its slot because...

Regular price AED 65.00
Sale price AED 65.00 Regular price
Unit price
A pore-care sheet mask formulated specifically for male skin by Ishizawa Lab. Targets enlarged pores,...
No. 11
KEANA Rice Cream, Japanese rice-ferment moisturiser in a 30g jar
KEANA Rice Cream, Japanese rice-ferment moisturiser in a 30g jar
Moisturize. Daily

KEANA Rice Cream

— The quietest product in this edit, and one of the most consistent performers. It is a daily moisturizer with rice-der...

Regular price AED 67.00
Sale price AED 67.00 Regular price
Unit price
The moisturizer that completes the rice ritual — and stands alone as a quietly excellent...
No. 09
KEANA Rice Mask Box of 4 bundle
KEANA Rice Mask Box of 4 bundle
Treat Weekly Sheet Mask

KEANA Rice Mask

— Rice has been a beauty ingredient in Japan for centuries - long before it became a TikTok trend.This is a properly fo...

Regular price AED 55.00
Sale price AED 55.00 Regular price
Unit price
Rice has been a Japanese beauty ingredient for centuries — long before TikTok found it....
KEANA Rice Mask Box of 4 — Yume Bundle
KEANA Rice Mask Box of 4 — Yume Bundle
THE EDIT

KEANA Rice Mask Box of 4 — Yume Bundle

Regular price AED 179.00
Sale price AED 179.00 Regular price
Unit price
Four KEANA Rice Mask packs in one value box. Stock up on Yume's Japanese rice-mask...
No. 10
The KEANA Rice Ritual bundle
The KEANA Rice Ritual bundle
Treat Weekly Wash-Off Mask

KEANA Rice Pack

— The wash-off cousin to the rice sheet mask, in a format that is harder to find outside Japan. This is what Japanese f...

Regular price AED 110.00
Sale price AED 110.00 Regular price
Unit price
The Rice Mask's sister product — same ingredient philosophy, more flexible format. A wash-off cream...
No. 07
KEANA Tightening Mask, Japanese sheet mask for visible pores
KEANA Tightening Mask, Japanese sheet mask for visible pores
Treat - Weekly Sheet Mask

KEANA Tightening Mask

— I am cautious about sheet masks in general — most are vehicles for forgettable essence at high prices.This one earned...

Regular price AED 65.00
Sale price AED 65.00 Regular price
Unit price
I'm cautious about sheet masks. Most are vehicles for forgettable essence at high prices. This...
No. 20
Brown glass bottle with dropper labeled 'Retinol Serum' on a light background
Renew Nightly Advanced

KISO Care Retinol Serum No. 035

— Clinical-grade retinol from a Japanese pharmacy brand most of the region has never heard of. Not gentle. If you are n...

Regular price AED 159.00
Sale price AED 159.00 Regular price
Unit price
The most powerful product in the edit. The one I'd actively dissuade some readers from...
The AM Routine bundle: KEANA Face Foam, IHADA Medicated Lotion and IHADA Face Protect Powder
The AM Routine bundle: KEANA Face Foam, IHADA Medicated Lotion and IHADA Face Protect Powder
THE EDIT

The AM Routine — Yume Ritual Bundle

— Three steps is the whole morning. Anything more and you stop doing it by week two — which is why most routines fail. ...

Regular price AED 256.00
Sale price AED 256.00 Regular price
Unit price
The morning ritual, complete. Three products, in order, that work together cleanly. Cleanser, hydrating toner,...
KEANA Tightening Mask included in the Japanese Mask Box
KEANA Tightening Mask included in the Japanese Mask Box
THE EDIT

The Japanese Mask Box — Yume Bundle

— I built this box for people who want options without buying four versions of the same treatment. One for dry skin, on...

Regular price AED 244.00
Sale price AED 244.00 Regular price
Unit price
Four full-size Japanese treatments, selected for four different care moments. This is not four versions...
« 1 2 3 »
Sort by
  • Featured
  • Most relevant
  • Best selling
  • Alphabetically, A-Z
  • Alphabetically, Z-A
  • Price, low to high
  • Price, high to low
  • Date, old to new
  • Date, new to old

Recently Viewed Products