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No. 03
KEANA Baking Soda Face Foam For Men
THE EDIT
Cleanse - Daily

KEANA Baking Soda Face Foam For Men

— I included this because most "men's skincare" sold in this region is either repackaged women's prod...

Regular price AED 99.00
Sale price AED 99.00 Regular price
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The men's-specific version of the Keana baking soda foam — and the one I'd put...
No. 01
Red bottle of KEANA Baking Soda Scrub Wash with a white cap on a light beige background
Red bottle of KEANA Baking Soda Scrub Wash with a white cap on a light beige background
THE EDIT
Cleanse - Daily

KEANA Baking Soda Scrub Wash

— If you've never used a Japanese scrub, start here. The formula is unusually fine - it polishes without the grit y...

Regular price AED 110.00
Sale price AED 110.00 Regular price
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The most polishing cleanser in the edit — and the one I'd send most people...
No. 05
THE EDIT
Cleanse - Body & Face

KEANA Baking Soda Soap

— The cult bar from the Keana line. It looks like nothing a small white bar in a plastic wrapperJapanese consumers have...

Regular price AED 65.00
Sale price AED 65.00 Regular price
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The Keana product I almost didn't stock — until I realized it was the most...
No. 06
THE EDIT
Cleanse Body & Face Men

KEANA Baking Soda Soap For Men

— The men's version of the Keana bar - slightly stronger formula, fresher scent, designed for the body odor and seb...

Regular price AED 65.00
Sale price AED 65.00 Regular price
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The men's bar — same chemistry, sharper formulation. A solid baking-soda soap bar by Ishizawa...
No. 08
THE EDIT
Treat Weekly Sheet Mask - Men

KEANA Men's Mask

— A men's sheet mask might sound like a marketing exercise and most of them are. This one earned its slot because t...

Regular price AED 75.00
Sale price AED 75.00 Regular price
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A pore-care sheet mask formulated specifically for male skin by Ishizawa Lab. Targets enlarged pores,...
No. 10
KEANA Rice Cream
THE EDIT
Moisturize. Daily

KEANA Rice Cream

— The quietest product in this edit, and one of the most consistent performers. It's a daily moisturizer with rice-...

Regular price AED 67.00
Sale price AED 67.00 Regular price
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The moisturizer that completes the rice ritual — and stands alone as a quietly excellent...
No. 09
THE EDIT
Treat Weekly Sheet Mask - Men

KEANA Rice Mask

— Rice has been a beauty ingredient in Japan for centuries - long before it became a TikTok trend.This is a properly fo...

Regular price AED 55.00
Sale price AED 55.00 Regular price
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Rice has been a Japanese beauty ingredient for centuries — long before TikTok found it....
No. 10
KEANA Rice Pack
THE EDIT
Treat Weekly Wash-Off Mask

KEANA Rice Pack

— The wash-off cousin to the rice sheet mask, in a format that's harder to find outside Japan. This is what Japanes...

Regular price AED 110.00
Sale price AED 110.00 Regular price
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The Rice Mask's sister product — same ingredient philosophy, more flexible format. A wash-off cream...
No. 07
THE EDIT
Treat - Weekly Sheet Mask

KEANA Tightening Mask

— I'm cautious about sheet masks in general most are vehicles for forgettable essence at high prices.This one earne...

Regular price AED 75.00
Sale price AED 75.00 Regular price
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I'm cautious about sheet masks. Most are vehicles for forgettable essence at high prices. This...
No. 21
Brown glass bottle with dropper labeled 'Retinol Serum' on a light background
THE EDIT
Renew Nightly Advanced

KISO Care Retinol Serum No. 035

— Clinical-grade retinol from a Japanese pharmacy brand most of the region has never heard of. Not gentle. If you'r...

Regular price AED 185.00
Sale price AED 185.00 Regular price
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The most powerful product in the edit. The one I'd actively dissuade some readers from...

The AM Routine — Yume Ritual Bundle

Regular price AED 296.00
Sale price AED 296.00 Regular price
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The morning ritual, complete. Three products, in order, that work together cleanly. Cleanser, hydrating toner,...

The Men's Set — Yume Ritual Bundle

Regular price AED 215.00
Sale price AED 215.00 Regular price
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The Japanese men's grooming routine, done properly. Three products that cover daily and weekly care...
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