Face

顔 — kao. The face ritual. Fifteen products — cleansers, treatments, and the one retinol — organized for the face, before anything else.

A faster way in

Start with what you need.

Skip the endless shelf. Choose a concern or a ready-made ritual and go straight to the pieces the curator would show you first.

01 Best Sellers Start with proven favourites → 02 Pores & Congestion Clarify without overdoing it → 03 Sensitive Skin Gentler curator picks → 04 The Starter Edit A short ritual, not a regime → 05 Complete Routines Ready-made pairings → 06 Browse The Edit All 21 curated pieces →

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No. 01
Red bottle of KEANA Baking Soda Scrub Wash with a white cap on a light beige background
Red bottle of KEANA Baking Soda Scrub Wash with a white cap on a light beige background
Cleanse - Daily

KEANA Baking Soda Scrub Wash

— If you've never used a Japanese scrub, start here. The formula is unusually fine - it polishes without the grit y...

Regular price AED 110.00
Sale price AED 110.00 Regular price
Unit price
The most polishing cleanser in the edit — and the one I'd send most people...
No. 02
KEANA Baking Soda Face Foam in a red tube with white cap, Japanese pore-care cleanser
KEANA Baking Soda Face Foam in a red tube with white cap, Japanese pore-care cleanser
Cleanse - Daily

KEANA Baking Soda Face Foam

— The gentler cousin to the scrub wash. Same Keana DNA, but in a creamy foam format instead of powder - better suited t...

Regular price AED 65.00
Sale price AED 65.00 Regular price
Unit price
The Keana cleanser most people should actually start with. The same baking-soda chemistry that powers...
No. 03
KEANA Baking Soda Face Foam For Men in a blue tube, Japanese cleanser for male skin
KEANA Baking Soda Face Foam For Men in a blue tube, Japanese cleanser for male skin
Cleanse - Daily

KEANA Baking Soda Face Foam For Men

— I included this because most "men's skincare" sold in this region is either repackaged women's prod...

Regular price AED 65.00
Sale price AED 65.00 Regular price
Unit price
The men's-specific version of the Keana baking soda foam — and the one I'd put...
No. 04
KEANA Baking Soda Cleansing Gel, Japanese gel makeup remover in a clear bottle
KEANA Baking Soda Cleansing Gel, Japanese gel makeup remover in a clear bottle
Cleanse Makeup Removal - Daily

KEANA Baking Soda Cleansing Gel

— A makeup remover that does more than remove makeup — it doubles as a pore treatment. The gel-to-emulsion texture is o...

Regular price AED 89.00
Sale price AED 89.00 Regular price
Unit price
A makeup remover that does more than remove makeup. A gel-to-emulsion cleansing remover from Ishizawa...
No. 05
KEANA Baking Soda Soap, white Japanese cleansing bar in its paper carton
Cleanse - Body & Face

KEANA Baking Soda Soap

— The cult bar from the Keana line. It looks like nothing — a small white bar in a plastic wrapper.Japanese consumers h...

Regular price AED 65.00
Sale price AED 65.00 Regular price
Unit price
The Keana product I almost didn't stock — until I realized it was the most...
No. 06
KEANA Baking Soda Soap For Men, Japanese cleansing bar for face and body
Cleanse Body & Face Men

KEANA Baking Soda Soap For Men

— The men's version of the Keana bar — slightly stronger formula, fresher scent, designed for the body odor and seb...

Regular price AED 65.00
Sale price AED 65.00 Regular price
Unit price
The men's bar — same chemistry, sharper formulation. A solid baking-soda soap bar by Ishizawa...
No. 07
KEANA Tightening Mask, Japanese sheet mask for visible pores
KEANA Tightening Mask, Japanese sheet mask for visible pores
Treat - Weekly Sheet Mask

KEANA Tightening Mask

— I am cautious about sheet masks in general — most are vehicles for forgettable essence at high prices.This one earned...

Regular price AED 65.00
Sale price AED 65.00 Regular price
Unit price
I'm cautious about sheet masks. Most are vehicles for forgettable essence at high prices. This...
No. 08
KEANA Men's Mask, Japanese sheet mask formulated for male skin
KEANA Men's Mask, Japanese sheet mask formulated for male skin
Treat Weekly Sheet Mask - Men

KEANA Men's Mask

— A men's sheet mask might sound like a marketing exercise — and most of them are. This one earned its slot because...

Regular price AED 65.00
Sale price AED 65.00 Regular price
Unit price
A pore-care sheet mask formulated specifically for male skin by Ishizawa Lab. Targets enlarged pores,...
No. 09
KEANA Rice Mask Box of 4 bundle
KEANA Rice Mask Box of 4 bundle
Treat Weekly Sheet Mask

KEANA Rice Mask

— Rice has been a beauty ingredient in Japan for centuries - long before it became a TikTok trend.This is a properly fo...

Regular price AED 55.00
Sale price AED 55.00 Regular price
Unit price
Rice has been a Japanese beauty ingredient for centuries — long before TikTok found it....
No. 10
The KEANA Rice Ritual bundle
The KEANA Rice Ritual bundle
Treat Weekly Wash-Off Mask

KEANA Rice Pack

— The wash-off cousin to the rice sheet mask, in a format that is harder to find outside Japan. This is what Japanese f...

Regular price AED 110.00
Sale price AED 110.00 Regular price
Unit price
The Rice Mask's sister product — same ingredient philosophy, more flexible format. A wash-off cream...
No. 11
KEANA Rice Cream, Japanese rice-ferment moisturiser in a 30g jar
KEANA Rice Cream, Japanese rice-ferment moisturiser in a 30g jar
Moisturize. Daily

KEANA Rice Cream

— The quietest product in this edit, and one of the most consistent performers. It is a daily moisturizer with rice-der...

Regular price AED 67.00
Sale price AED 67.00 Regular price
Unit price
The moisturizer that completes the rice ritual — and stands alone as a quietly excellent...
No. 12
IHADA Medicated Lotion by Shiseido, Japanese hydrating toner for sensitive skin, in its box
IHADA Medicated Lotion by Shiseido, Japanese hydrating toner for sensitive skin, in its box
Moisturize. Daily

IHADA Medicated Lotion

— Ihada is Shiseido's quietly-positioned sensitive-skin line - sold in Japanese pharmacies, almost never in the air...

Regular price AED 119.00
Sale price AED 119.00 Regular price
Unit price
The toner I recommend more than any other in the edit. A medicated hydrating lotion...
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