The Routines

Three ready-made Japanese skincare routines for morning, evening and men.

A faster way in

Start with what you need.

Skip the endless shelf. Choose a concern or a ready-made ritual and go straight to the pieces the curator would show you first.

01 Best Sellers Start with proven favourites → 02 Pores & Congestion Clarify without overdoing it → 03 Sensitive Skin Gentler curator picks → 04 The Starter Edit A short ritual, not a regime → 05 Complete Routines Ready-made pairings → 06 Browse The Edit All 21 curated pieces →

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The AM Routine bundle: KEANA Face Foam, IHADA Medicated Lotion and IHADA Face Protect Powder
The AM Routine bundle: KEANA Face Foam, IHADA Medicated Lotion and IHADA Face Protect Powder
THE EDIT

The AM Routine — Yume Ritual Bundle

— Three steps is the whole morning. Anything more and you stop doing it by week two — which is why most routines fail. ...

Regular price AED 256.00
Sale price AED 256.00 Regular price
Unit price
The morning ritual, complete. Three products, in order, that work together cleanly. Cleanser, hydrating toner,...
The PM Routine bundle: KEANA Cleansing Gel, IHADA Medicated Lotion and KEANA Rice Cream
The PM Routine bundle: KEANA Cleansing Gel, IHADA Medicated Lotion and KEANA Rice Cream
THE EDIT

The PM Routine — Yume Ritual Bundle

— Evening is where the work actually happens. Take the day off properly, then give the skin something to rebuild with o...

Regular price AED 249.00
Sale price AED 249.00 Regular price
Unit price
The evening ritual — when the day comes off and the recovery begins. The Cleansing...
The Men's Set bundle: KEANA Face Foam for Men, KEANA Soap for Men and KEANA Men's Mask
The Men's Set bundle: KEANA Face Foam for Men, KEANA Soap for Men and KEANA Men's Mask
THE EDIT

The Men's Set — Yume Ritual Bundle

— Most men's skincare is the same formula in a black bottle. This isn't — Ishizawa reformulated it for higher s...

Regular price AED 175.00
Sale price AED 175.00 Regular price
Unit price
The Japanese men's grooming routine, done properly. Three products that cover daily and weekly care...
The Sensitive Set bundle: IHADA Milk Cleanser, Medicated Lotion and Face Protect Powder
The Sensitive Set bundle: IHADA Milk Cleanser, Medicated Lotion and Face Protect Powder
THE EDIT

The Sensitive Set — Yume Ritual Bundle

— This is the set I recommend when someone writes to say their skin is reacting to everything. Ihada is deliberately un...

Regular price AED 304.00
Sale price AED 304.00 Regular price
Unit price
The complete Ihada routine. Shiseido's sensitive-skin pharmacy line, organized as the three-step ritual it was...
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