{"product_id":"keana-rice-mask","title":"KEANA Rice Mask","description":"\u003cp\u003e\u003cstrong\u003eRice has been a Japanese beauty ingredient for centuries — long before TikTok found it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA nourishing sheet mask featuring 100% Japanese-grown rice serum. Designed for hydration, softening, and improving skin's overall elasticity. Ishizawa Lab uses a slow-fermentation rice extract — the same process used in traditional sake breweries — which produces a more bioavailable form of the active than the synthetic versions used in most \"rice masks\" on the market.\u003c\/p\u003e\n\u003cp\u003eThe sheet stays saturated for the full 15 minutes. Skin still feels hydrated four hours later. Not dramatic — Japanese skincare rarely is — but quietly, repeatably effective.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e dry, dehydrated, or mature skin. Compromised barriers. Post-flight recovery. Weekly to twice-weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e rice allergies (rare but worth flagging), or anyone looking for an active treatment mask (this is hydration, not exfoliation).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Cleanse face. Apply mask. Leave on for 15 minutes. Remove and pat the essence into skin until absorbed. Follow with moisturizer if needed. Once or twice a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386020237347,"sku":null,"price":55.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/KEANA_Rice_Mask.webp?v=1778672172","url":"https:\/\/www.my-yume.ae\/products\/keana-rice-mask","provider":"YUME","version":"1.0","type":"link"}