{"product_id":"keana-baking-soda-cleansing-gel","title":"KEANA Baking Soda Cleansing Gel","description":"\u003cp\u003e\u003cstrong\u003eA makeup remover that does more than remove makeup.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA gel-to-emulsion cleansing remover from Ishizawa Lab. Baking-soda chemistry dissolves makeup, sunscreen, and pore congestion in a single step — without the heavy oil residue that traditional cleansing oils leave behind in humid climates.\u003c\/p\u003e\n\u003cp\u003eThe texture shift is the trick: it goes on as a clear gel, transforms into a milky emulsion when it meets water, then rinses away completely. Western brands haven't matched this specific formulation. The closest comparison is a Japanese department-store cleansing balm at roughly three times the price.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e anyone wearing daily SPF, long-wear makeup, or both. Combination skin. Daily use as a first cleanse. \u003cstrong\u003eNot for:\u003c\/strong\u003e those who prefer pure balm or oil cleansers as a single-step, or anyone with a known papain enzyme allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply two to three pumps to dry hands. Massage across dry face for 30 seconds — until makeup visibly breaks down. Add water to emulsify. Rinse thoroughly. Follow with the Face Foam for a complete double cleanse.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386003099683,"sku":null,"price":99.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/facefoam.jpg?v=1778665968","url":"https:\/\/www.my-yume.ae\/products\/keana-baking-soda-cleansing-gel","provider":"YUME","version":"1.0","type":"link"}