{"product_id":"ihada-milk-cleanser","title":"IHADA Milk Cleanser","description":"\u003cp\u003e\u003cstrong\u003eThe cleanser to use when your skin is already in trouble.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA no-foam milk cleanser from Shiseido's Ihada line. Removes makeup, sunscreen, and daily grime without surfactant aggression. Built for compromised barriers — the skin state where foaming cleansers, even gentle ones, make things worse.\u003c\/p\u003e\n\u003cp\u003eThis isn't a daily-rotation cleanser for most people. It's the one I reach for during flare-ups, post-procedure recovery, or after a winter where my barrier has clearly given up. The petrolatum-based emulsion lifts dirt and pigment without disturbing what's beneath. The closest Western equivalent is a Bioderma-style micellar — but more occlusive, more hydrating, and from a brand that actually specializes in compromised skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e sensitive or reactive skin, eczema-prone or rosacea-prone complexions, post-procedure recovery, anyone whose skin is currently in a fragile state. \u003cstrong\u003eNot for:\u003c\/strong\u003e heavy makeup wearers needing a thorough double cleanse (this is gentle by design), or those with normal-resilient skin who can use a regular face foam.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply 2 to 3 pumps to dry hands. Massage across dry face. The product will lift makeup and sunscreen without lather. Wipe off with a soft cotton pad or rinse with lukewarm water. Use once or twice daily depending on need.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386029314083,"sku":null,"price":130.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/ihada140_fb13e60a-82eb-4f2e-8015-08e0f435505e.jpg?v=1778665677","url":"https:\/\/www.my-yume.ae\/products\/ihada-milk-cleanser","provider":"YUME","version":"1.0","type":"link"}