{"product_id":"ihada-medicated-face-protect-powder-spf-40-pa","title":"IHADA Face Protect Powder SPF 40 PA++++","description":"\u003cp\u003e\u003cstrong\u003eThe only product in the edit that does SPF — and the reason most other Japanese SPFs aren't in it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA medicated pressed face powder with SPF 40 \/ PA++++ from Shiseido's Ihada line. Provides UV, blue-light, and pollution protection in a non-sticky, dry-touch finish. The format is unusual: most SPF in this region is liquid or cream. This is a powder you press onto skin throughout the day, over makeup, without disturbing what's beneath.\u003c\/p\u003e\n\u003cp\u003eI tested at least six Japanese SPFs before stocking. The reason this one made the edit and the others didn't comes down to format: in UAE heat, liquid SPFs slide. Cream SPFs need re-application that ruins makeup. This powder reapplies cleanly. The PA++++ rating (Japan's highest) covers UVA aging protection most Western SPFs underdeliver on.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e daily outdoor exposure, midday SPF top-ups, over-makeup reapplication, sensitive skin that reacts to chemical-only SPF formulas. \u003cstrong\u003eNot for:\u003c\/strong\u003e the only SPF in your routine — use a primary liquid or cream SPF morning, this for reapplication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e AM: apply over moisturizer or makeup with the supplied puff. Press, don't rub. Reapply every 2 to 3 hours during outdoor exposure. Compact format makes mid-day reapplication realistic.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386029641763,"sku":null,"price":100.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/ihadamedicatedpowderbox.jpg?v=1778665280","url":"https:\/\/www.my-yume.ae\/products\/ihada-medicated-face-protect-powder-spf-40-pa","provider":"YUME","version":"1.0","type":"link"}