{"product_id":"fino-premium-touch-hair-mask","title":"Fino Premium Touch Hair Mask","description":"\u003cp\u003e\u003cstrong\u003eA hair mask I almost didn't include — until I tested it against three more expensive ones and it outperformed all of them.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA weekly intensive hair mask by Shiseido under the Fino Premium Touch line. Six beauty essences including royal jelly EX, hydrolyzed silk, and PCA combine to penetrate the hair shaft and restore protein structure to over-processed, dry, or damaged hair.\u003c\/p\u003e\n\u003cp\u003eThis is the product that converted me to Japanese hair care. Shiseido has been formulating hair treatments for decades — long before the current K-beauty hair wave — and Fino is their pharmacy line, not their luxury one. AED 45 for a result that competitive products charge five times for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e dry, damaged, color-treated, or chemically processed hair. Hard water exposure. Daily heat styling. Weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e oily roots or those who already feel their hair is weighed down — try the Hair Oil for daily care instead.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, squeeze excess water from hair. Apply a generous amount through mid-lengths and ends, avoiding the scalp. Leave on for 5 to 10 minutes — longer for very damaged hair. Rinse thoroughly. Once a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386030034979,"sku":null,"price":45.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Ultra-clean_professional_produ_Nano_Banana_Pro_84879_6bf8fe77-dc38-4842-955f-077b400367f9.jpg?v=1778665246","url":"https:\/\/www.my-yume.ae\/products\/fino-premium-touch-hair-mask","provider":"YUME","version":"1.0","type":"link"}