{"title":"Treat","description":"\u003cp\u003e\u003cem\u003e手 — teate. The act of treating.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eDaily care maintains. Weekly treatment shifts. Four masks and packs that earn their place not because they promise transformation, but because the small, repeatable improvements they deliver compound quietly over months.\u003c\/p\u003e","products":[{"product_id":"keana-tightening-mask","title":"KEANA Tightening Mask","description":"\u003cp\u003e\u003cstrong\u003eI'm cautious about sheet masks. Most are vehicles for forgettable essence at high prices. This one earned its slot.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA pore-tightening sheet mask by Ishizawa Lab, infused with cucumber extract for cooling and pineapple enzymes for gentle exfoliation. Designed as a 10-minute treatment that delivers visible pore reduction in the short term — useful for pre-event prep, photoshoot mornings, or summer use when pores feel most congested.\u003c\/p\u003e\n\u003cp\u003eI tested this against three Korean sheet masks in the AED 30–60 range. The cucumber-pineapple combination is what makes it work — the enzymes do real exfoliation while the cucumber prevents the irritation you'd normally get from an active sheet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e pre-event prep, summer skincare, visible pore concerns, combination to oily skin. Weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e pineapple or bromelain sensitivity, or anyone with a compromised barrier (wait until skin calms).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Cleanse face. Unfold mask and place over face, smoothing onto skin. Leave on for 10 minutes — no longer. Remove and gently pat remaining essence into skin. Follow with toner and moisturizer. Use once a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386018107427,"sku":null,"price":75.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Keanatoghtiningmask.jpg?v=1777617869"},{"product_id":"keana-mens-mask","title":"KEANA Men's Mask","description":"\u003cp\u003e\u003cstrong\u003eA pore-care sheet mask formulated specifically for male skin by Ishizawa Lab.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTargets enlarged pores, sebum congestion, and post-shave irritation in one 10-minute treatment. The formula is denser than the standard Tightening Mask — stronger sebum-cutting agents, more cooling menthol, designed to work on skin that produces more oil and gets more environmental exposure.\u003c\/p\u003e\n\u003cp\u003eMost \"men's\" sheet masks are gimmick products. This one is genuinely reformulated for the skin type, not just marketed at it. The essence saturation is heavier so the mask doesn't dry out before the 10 minutes are up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e male skin with enlarged pores, sebum congestion, post-shave roughness. Pre-event prep. Weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e sensitive or reactive skin, or anyone who finds menthol products uncomfortable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Cleanse face. Apply mask, smooth onto skin. Leave on for 10 minutes maximum. Remove and pat remaining essence in. Follow with a light moisturizer. Once a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386019483683,"sku":null,"price":75.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Keanamensmask.jpg?v=1777618151"},{"product_id":"keana-rice-mask","title":"KEANA Rice Mask","description":"\u003cp\u003e\u003cstrong\u003eRice has been a Japanese beauty ingredient for centuries — long before TikTok found it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA nourishing sheet mask featuring 100% Japanese-grown rice serum. Designed for hydration, softening, and improving skin's overall elasticity. Ishizawa Lab uses a slow-fermentation rice extract — the same process used in traditional sake breweries — which produces a more bioavailable form of the active than the synthetic versions used in most \"rice masks\" on the market.\u003c\/p\u003e\n\u003cp\u003eThe sheet stays saturated for the full 15 minutes. Skin still feels hydrated four hours later. Not dramatic — Japanese skincare rarely is — but quietly, repeatably effective.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e dry, dehydrated, or mature skin. Compromised barriers. Post-flight recovery. Weekly to twice-weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e rice allergies (rare but worth flagging), or anyone looking for an active treatment mask (this is hydration, not exfoliation).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Cleanse face. Apply mask. Leave on for 15 minutes. Remove and pat the essence into skin until absorbed. Follow with moisturizer if needed. Once or twice a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386020237347,"sku":null,"price":55.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/KEANA_Rice_Mask.webp?v=1778672172"},{"product_id":"keana-rice-pack","title":"KEANA Rice Pack","description":"\u003cp\u003e\u003cstrong\u003eThe Rice Mask's sister product — same ingredient philosophy, more flexible format.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA wash-off cream pack made with 100% Japanese-grown rice extract. Sits somewhere between a mask and a treatment — you control how much, where, and how long. Excellent for spot treatment of dry patches, or as a full-face hydration boost twice a week.\u003c\/p\u003e\n\u003cp\u003eI keep this and the Rice Mask in rotation. The sheet mask is the formal weekly ritual. This one is the in-between — what I reach for on the second day after a long flight, or on a stripped patch I missed with moisturizer the night before. More forgiving. Used more often.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e dry to combination skin, targeted dry patches, post-flight hydration, the in-between mask day. \u003cstrong\u003eNot for:\u003c\/strong\u003e rice allergies, or anyone with extremely oily skin (use the Tightening Mask instead).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Cleanse face. Apply a thick layer to face, avoiding eye area. Leave on for 5 to 10 minutes. Rinse off with lukewarm water. Pat dry. Follow with toner and moisturizer. One to three times a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386020368419,"sku":null,"price":110.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/keanaricemask170g.jpg?v=1778665840"}],"url":"https:\/\/www.my-yume.ae\/collections\/treat.oembed","provider":"YUME","version":"1.0","type":"link"}