{"title":"The Routines","description":"\u003cp\u003eThree ready-made Japanese skincare routines for morning, evening and men.\u003c\/p\u003e","products":[{"product_id":"the-am-routine-yume-ritual-bundle","title":"The AM Routine — Yume Ritual Bundle","description":"\u003cp\u003e\u003cstrong\u003eThe morning ritual, complete. Three products, in order, that work together cleanly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCleanser, hydrating toner, and SPF — the three steps every morning routine needs, and the three I'd actually recommend pairing if you came to me asking where to start with a daytime ritual.\u003c\/p\u003e\n\u003cp\u003eThe Face Foam cleanses without stripping. The Ihada Lotion rebuilds the moisture layer Western toners tend to disrupt. The Face Protect Powder finishes with SPF 40 \/ PA++++ — Japanese sun protection at the highest UVA rating, in a powder format that reapplies cleanly through the day.\u003c\/p\u003e\n\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003ctable style=\"width:100%; border-collapse:collapse;\"\u003e\n\u003ctr style=\"border-bottom:1px solid #e2dcd3;\"\u003e\n\u003ctd style=\"padding:12px 0; vertical-align:top;\"\u003e\n\u003ca href=\"\/products\/keana-baking-soda-face-foam\"\u003e\u003cstrong\u003eKEANA Baking Soda Face Foam\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cem\u003eStep 1 — the daily cleanser.\u003c\/em\u003e Creamy, doesn't strip, works for every skin type.\u003cbr\u003e\u003cspan style=\"color:#6B635B;\"\u003eAED 65\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e2dcd3;\"\u003e\n\u003ctd style=\"padding:12px 0; vertical-align:top;\"\u003e\n\u003ca href=\"\/products\/ihada-medicated-lotion-toner\"\u003e\u003cstrong\u003eIHADA Medicated Lotion\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cem\u003eStep 2 — the hydrating toner.\u003c\/em\u003e Shiseido's barrier-supportive formula for sensitive skin.\u003cbr\u003e\u003cspan style=\"color:#6B635B;\"\u003eAED 119\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e2dcd3;\"\u003e\n\u003ctd style=\"padding:12px 0; vertical-align:top;\"\u003e\n\u003ca href=\"\/products\/ihada-medicated-face-protect-powder-spf-40-pa\"\u003e\u003cstrong\u003eIHADA Face Protect Powder SPF 40 PA++++\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cem\u003eStep 3 — the daily SPF.\u003c\/em\u003e Powder format, reapplies over makeup without disturbing it.\u003cbr\u003e\u003cspan style=\"color:#6B635B;\"\u003eAED 100\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp style=\"margin-top:16px;\"\u003e\u003cstrong\u003eAED 284 bought separately. AED 256 as the ritual — you save AED 28.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e all skin types, daily morning use, anyone building their first proper J-beauty AM routine. \u003cstrong\u003eNot for:\u003c\/strong\u003e oily skin that already finds toners too much (skip the Lotion), or those who prefer cream SPF over powder.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42452055982115,"sku":null,"price":256.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/AM_111.png?v=1785266942"},{"product_id":"the-pm-routine-yume-ritual-bundle","title":"The PM Routine — Yume Ritual Bundle","description":"\u003cp\u003e\u003cstrong\u003eThe evening ritual — when the day comes off and the recovery begins.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Cleansing Gel removes SPF, makeup, and pollution in a single step — its baking-soda chemistry doubles as a pore decongestant, which is what daytime skin actually needs at the end of a UAE day. The Medicated Lotion is Shiseido's barrier-supportive hydrating toner. The Rice Cream finishes with the rice-ferment hydration that gives this routine its signature Japanese quietness.\u003c\/p\u003e\n\u003cp\u003eNo retinol here — that's a separate decision. This is the gentle, repeatable evening ritual that builds the skin you wake up with.\u003c\/p\u003e\n\n\u003ch3\u003eWhat's inside — 3 full-size products\u003c\/h3\u003e\n\n\u003cdiv style=\"border:1px solid #e2dcd3; padding:18px; margin:0 0 12px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e1. \u003ca href=\"\/products\/keana-baking-soda-cleansing-gel\"\u003eKEANA Baking Soda Cleansing Gel\u003c\/a\u003e\u003c\/strong\u003e — \u003cspan style=\"color:#B83A2E;\"\u003eAED 89\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eThe makeup and SPF remover. Gel-to-emulsion, dissolves everything from the day in one pass. Full size, not a sample.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"border:1px solid #e2dcd3; padding:18px; margin:0 0 12px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e2. \u003ca href=\"\/products\/ihada-medicated-lotion-toner\"\u003eIHADA Medicated Lotion\u003c\/a\u003e\u003c\/strong\u003e — \u003cspan style=\"color:#B83A2E;\"\u003eAED 119\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eThe hydrating toner. Shiseido's barrier-supportive formula for sensitive skin — the calmest possible second step. Full size.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"border:1px solid #e2dcd3; padding:18px; margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003e3. \u003ca href=\"\/products\/keana-rice-cream\"\u003eKEANA Rice Cream\u003c\/a\u003e\u003c\/strong\u003e — \u003cspan style=\"color:#B83A2E;\"\u003eAED 67\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eThe moisturizer. Japanese rice ferment, light enough to layer, rich enough to seal. Full size.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"border-left:3px solid #B83A2E; padding:14px 18px; background:#fbfaf6;\"\u003e\u003cstrong\u003eBought separately: AED 275. As the ritual: AED 249.\u003c\/strong\u003e\u003cbr\u003eYou save AED 26 — and the three arrive already sequenced.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e \u003ca href=\"\/products\/the-am-routine-yume-ritual-bundle\"\u003eThe AM Routine\u003c\/a\u003e (AED 259) — cleanser, toner, and SPF for the morning. Together the two sets cover a full day, morning and night, with no gaps and no overlap.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e all skin types, evening routines, anyone who wants to build a real PM ritual without committing to actives yet. \u003cstrong\u003eNot for:\u003c\/strong\u003e experienced retinol users wanting maximum nightly intensity — pair the Rice Cream with the KISO Retinol Serum instead.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42452056047651,"sku":null,"price":249.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/PM_111.png?v=1785266985"},{"product_id":"the-mens-set-yume-ritual-bundle","title":"The Men's Set — Yume Ritual Bundle","description":"\u003cp\u003e\u003cstrong\u003eThe Japanese men's grooming routine, done properly. Three products that cover daily and weekly care without the complication.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Face Foam for Men is the daily cleanser — same Ishizawa Lab chemistry as the standard formula, reformulated with stronger sebum-cutting actives. The Soap is the all-in-one shower bar that handles face, body, and post-gym. The Men's Mask is the weekly intervention for pore congestion and post-shave roughness.\u003c\/p\u003e\n\u003cp\u003eMost \"men's skincare\" sets are gimmick combinations. This one is genuinely calibrated for male skin — more sebum, more environmental exposure, less patience for fussy routines.\u003c\/p\u003e\n\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003ctable style=\"width:100%; border-collapse:collapse;\"\u003e\n\u003ctr style=\"border-bottom:1px solid #e2dcd3;\"\u003e\n\u003ctd style=\"padding:12px 0; vertical-align:top;\"\u003e\n\u003ca href=\"\/products\/keana-baking-soda-face-foam-for-men\"\u003e\u003cstrong\u003eKEANA Baking Soda Face Foam For Men\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cem\u003eDaily — the cleanser.\u003c\/em\u003e Stronger sebum control, clean barbershop scent.\u003cbr\u003e\u003cspan style=\"color:#6B635B;\"\u003eAED 65\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e2dcd3;\"\u003e\n\u003ctd style=\"padding:12px 0; vertical-align:top;\"\u003e\n\u003ca href=\"\/products\/keana-baking-soda-soap-for-men\"\u003e\u003cstrong\u003eKEANA Baking Soda Soap For Men\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cem\u003eDaily — face and body.\u003c\/em\u003e One bar, whole shower. Travels well.\u003cbr\u003e\u003cspan style=\"color:#6B635B;\"\u003eAED 65\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e2dcd3;\"\u003e\n\u003ctd style=\"padding:12px 0; vertical-align:top;\"\u003e\n\u003ca href=\"\/products\/keana-mens-mask\"\u003e\u003cstrong\u003eKEANA Men's Mask\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cem\u003eWeekly — the pore treatment.\u003c\/em\u003e For congestion and post-shave roughness.\u003cbr\u003e\u003cspan style=\"color:#6B635B;\"\u003eAED 65\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp style=\"margin-top:16px;\"\u003e\u003cstrong\u003eAED 195 bought separately. AED 175 as the ritual — you save AED 20.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e male skin, daily care, post-gym, post-shave roughness. \u003cstrong\u003eNot for:\u003c\/strong\u003e sensitive male skin (use the Ihada Milk Cleanser instead), or anyone fragrance-sensitive.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42452056113187,"sku":null,"price":175.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/MEN_111.png?v=1785267025"},{"product_id":"the-sensitive-set-yume-ritual-bundle","title":"The Sensitive Set — Yume Ritual Bundle","description":"\u003cp\u003e\u003cstrong\u003eThe complete Ihada routine. Shiseido's sensitive-skin pharmacy line, organized as the three-step ritual it was designed to be.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIhada is what Japanese dermatologists prescribe for compromised, reactive, eczema-prone, or post-procedure skin. The line is deliberately boring — that's the value. No actives that ask too much. No fragrance. No surfactant aggression. Just three products that prioritize barrier integrity over everything else.\u003c\/p\u003e\n\u003cp\u003eIf your skin is in trouble right now, this is the routine. If your skin is fine but you want a \"safe\" daily routine that never causes a reaction, this is also the routine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003ctable style=\"width:100%; border-collapse:collapse;\"\u003e\n\u003ctr style=\"border-bottom:1px solid #e2dcd3;\"\u003e\n\u003ctd style=\"padding:12px 0; vertical-align:top;\"\u003e\n\u003ca href=\"\/products\/ihada-milk-cleanser\"\u003e\u003cstrong\u003eIHADA Milk Cleanser\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cem\u003eStep 1 — the no-foam cleanser.\u003c\/em\u003e Removes makeup without surfactant aggression.\u003cbr\u003e\u003cspan style=\"color:#6B635B;\"\u003eAED 119\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e2dcd3;\"\u003e\n\u003ctd style=\"padding:12px 0; vertical-align:top;\"\u003e\n\u003ca href=\"\/products\/ihada-medicated-lotion-toner\"\u003e\u003cstrong\u003eIHADA Medicated Lotion\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cem\u003eStep 2 — the hydrating toner.\u003c\/em\u003e Petrolatum-based moisture seal, absorbs clean.\u003cbr\u003e\u003cspan style=\"color:#6B635B;\"\u003eAED 119\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e2dcd3;\"\u003e\n\u003ctd style=\"padding:12px 0; vertical-align:top;\"\u003e\n\u003ca href=\"\/products\/ihada-medicated-face-protect-powder-spf-40-pa\"\u003e\u003cstrong\u003eIHADA Face Protect Powder SPF 40 PA++++\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cem\u003eStep 3 — the SPF.\u003c\/em\u003e Mineral powder, no chemical filters, safe on reactive skin.\u003cbr\u003e\u003cspan style=\"color:#6B635B;\"\u003eAED 100\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp style=\"margin-top:16px;\"\u003e\u003cstrong\u003eAED 338 bought separately. AED 304 as the ritual — you save AED 34.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e sensitive, reactive, eczema-prone, or rosacea-prone skin. Post-procedure care. Flare-up recovery. Pregnancy-safe routines. \u003cstrong\u003eNot for:\u003c\/strong\u003e normal-resilient skin that wants active treatments — use the AM or PM Routine instead.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42452056145955,"sku":null,"price":304.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/SEN_111.png?v=1785267055"}],"url":"https:\/\/www.my-yume.ae\/collections\/the-routines.oembed","provider":"YUME","version":"1.0","type":"link"}