{"title":"Renew","description":"\u003cp\u003e\u003cem\u003e新 — saisei. The act of renewal.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThe actives. The compounders. The products that ask more of you in exchange for what they return. Three products with strict protocols — and the only chapter in the edit where I'd actively dissuade some readers from buying.\u003c\/p\u003e","products":[{"product_id":"κεανa-rice-cream","title":"KEANA Rice Cream","description":"\u003cp\u003e\u003cstrong\u003eThe moisturizer that completes the rice ritual — and stands alone as a quietly excellent daily cream.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA daily face cream made with Japanese rice ferment serum and rice bran extract. Moderate-weight texture — heavier than a gel, lighter than a balm. The hydration step in a Keana rice routine, but the formulation works equally well as a standalone moisturizer alongside any other cleanser.\u003c\/p\u003e\n\u003cp\u003eRice ferment is one of the more interesting Japanese skincare ingredients. The fermentation process produces small peptides and amino acids that absorb deeper than the rice extracts used in mass-market \"rice creams.\" This is the difference between a real Japanese rice product and the marketing version.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e dry to combination skin, the hydration finale of a Japanese routine, all ages. Use AM and PM. \u003cstrong\u003eNot for:\u003c\/strong\u003e very oily skin (try a gel moisturizer instead), or anyone with a rice allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing, toning, and any serums. Take a pearl-sized amount onto fingertips. Warm between palms. Press onto face and neck. Allow to absorb. Twice daily.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386020696099,"sku":null,"price":67.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/keanaricepack30g.jpg?v=1778665725"},{"product_id":"ihada-medicated-brightening-emulsion","title":"IHADA Brightening Emulsion","description":"\u003cp\u003e\u003cstrong\u003eThe brightening product I keep recommending instead of the trendy ones.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA medicated lightweight emulsion from Shiseido's Ihada line. Brightens uneven tone while supporting the skin barrier — a combination most \"brightening\" products fail at, because they rely on harsh actives that compromise the barrier they're meant to be brightening.\u003c\/p\u003e\n\u003cp\u003eIhada is Shiseido's sensitive-skin pharmacy line. The whitening actives here sit at concentrations gentle enough for compromised skin, combined with their signature petrolatum-based hydration. Slower than a strong vitamin C. Safer. The results compound over six to eight weeks of consistent use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e sensitive or reactive skin, post-inflammatory pigmentation, anyone who's had bad reactions to standard brightening serums. Daily use, AM and PM. \u003cstrong\u003eNot for:\u003c\/strong\u003e those wanting fast-acting brightening (look at the KISO Retinol instead, with appropriate caution), or anyone with no specific tone concerns.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing and toning. Apply 2 to 3 pumps to fingertips. Press evenly across face. Allow to absorb fully before applying moisturizer. Twice daily.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386029117475,"sku":null,"price":120.0,"currency_code":"AED","in_stock":true}]},{"product_id":"kiso-care-retinol-serum-no-035","title":"KISO Care Retinol Serum No. 035","description":"\u003cp\u003e\u003cstrong\u003eThe most powerful product in the edit. The one I'd actively dissuade some readers from buying.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA high-concentration pure retinol serum from KISO Care, a Japanese pharmacy-style minimalist skincare line that most of this region has never heard of. Pure retinol stabilized in a squalane base — no fragrance, no fillers, no ceremony. Clinical-grade formulation in a 30ml dropper.\u003c\/p\u003e\n\u003cp\u003eThe honest assessment: this works. Real photodamage reduction after eight to twelve weeks of consistent use. The honest warning: it can be too much for skin that isn't ready. Western retinol routines tend to be slow and gentle. This one is direct.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to expect:\u003c\/strong\u003e First two weeks — slight dryness, possible flaking. Weeks three to six — skin texture begins to refine, fine lines look softer. Weeks eight to twelve — visible reduction in photodamage, clearer overall complexion. \u003cstrong\u003eUse only at night.\u003c\/strong\u003e Wear SPF daily — non-negotiable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e experienced retinol users, mature skin, photodamage, anyone who's built tolerance through gentler products. \u003cstrong\u003eNot for:\u003c\/strong\u003e pregnancy or breastfeeding, retinol beginners, sensitive or compromised skin, anyone using other acids or strong actives without dermatologist guidance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Cleanse and dry skin completely. Apply 2 to 3 drops to fingertips, press onto face. Avoid the eye area and lip line. Follow with moisturizer. Start with 2 nights per week. Build to every other night over 6 weeks. Never apply to damp skin — it amplifies the intensity. SPF 30+ every morning, mandatory.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you're new to retinol\u003c\/strong\u003e — write to us before ordering. We'll point you to a gentler entry product.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386031345699,"sku":null,"price":185.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/retinolserum.jpg?v=1778664408"}],"url":"https:\/\/www.my-yume.ae\/collections\/renew.oembed","provider":"YUME","version":"1.0","type":"link"}