{"title":"Hair","description":"\u003cp\u003e\u003cem\u003e髪 — kami. The hair ritual.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThree hair treatments that work the way Japanese drugstore hair care has worked for decades — better-than-luxury results at one-fifth the luxury price. The Fino mask is the all-rounder; the Himawari is for hair that's been through more.\u003c\/p\u003e","products":[{"product_id":"fino-premium-touch-hair-mask","title":"Fino Premium Touch Hair Mask","description":"\u003cp\u003e\u003cstrong\u003eA hair mask I almost didn't include — until I tested it against three more expensive ones and it outperformed all of them.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA weekly intensive hair mask by Shiseido under the Fino Premium Touch line. Six beauty essences including royal jelly EX, hydrolyzed silk, and PCA combine to penetrate the hair shaft and restore protein structure to over-processed, dry, or damaged hair.\u003c\/p\u003e\n\u003cp\u003eThis is the product that converted me to Japanese hair care. Shiseido has been formulating hair treatments for decades — long before the current K-beauty hair wave — and Fino is their pharmacy line, not their luxury one. AED 45 for a result that competitive products charge five times for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e dry, damaged, color-treated, or chemically processed hair. Hard water exposure. Daily heat styling. Weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e oily roots or those who already feel their hair is weighed down — try the Hair Oil for daily care instead.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, squeeze excess water from hair. Apply a generous amount through mid-lengths and ends, avoiding the scalp. Leave on for 5 to 10 minutes — longer for very damaged hair. Rinse thoroughly. Once a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386030034979,"sku":null,"price":45.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Ultra-clean_professional_produ_Nano_Banana_Pro_84879_6bf8fe77-dc38-4842-955f-077b400367f9.jpg?v=1778665246"},{"product_id":"fino-premium-touch-hair-oil","title":"Fino Premium Touch Hair Oil","description":"\u003cp\u003e\u003cstrong\u003eThe daily companion to the Fino mask — same philosophy, leave-in format.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA daily-use hair oil from Shiseido's Fino Premium Touch line. Combines the same beauty-essence approach as the mask in a lightweight leave-in formula. Adds shine, controls frizz, and provides heat protection up to moderate styling temperatures.\u003c\/p\u003e\n\u003cp\u003eThe texture is the standout. Most hair oils sit on the surface and leave hair greasy. This one absorbs into the cuticle — you can run your fingers through hair an hour after applying without residue. Designed for UAE humidity, where Western hair oils tend to break down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e daily use, frizz control, heat-styling protection, all hair types. Works on damp or dry hair. \u003cstrong\u003eNot for:\u003c\/strong\u003e very fine hair that gets weighed down easily — use sparingly (1 pump max), or skip in favor of the mask only.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Damp hair: 2 to 3 pumps from mid-lengths to ends, before blow-drying. Dry hair: 1 to 2 pumps as a finishing serum and frizz tamer. Daily.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386030657571,"sku":null,"price":45.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Ultra-clean_professional_produ_Nano_Banana_Pro_00906_57eef574-a8d7-4a03-813b-cef32d5330a7.jpg?v=1778665227"},{"product_id":"dear-beaute-himawari-treatment-mask","title":"Dear Beauté HIMAWARI Treatment Mask","description":"\u003cp\u003e\u003cstrong\u003eThe Japanese hair mask people import in their suitcases. Now sold here at retail.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn oil-rich weekly hair mask by Kracie under the Dear Beauté Himawari line. Premium sunflower oil EX is the lead active — chosen specifically because the molecular structure mimics human sebum and penetrates the hair cuticle without coating it.\u003c\/p\u003e\n\u003cp\u003eThis is the mask for the curl pattern problem most J-beauty hair masks ignore. The Fino mask is the all-rounder. This one is heavier, richer, designed for hair that's been through chemical processing — keratin treatments, color, or both. The Himawari line has a cult following in Japanese drugstores for exactly this reason.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e very dry, frizzy, curly, or chemically processed hair. Hair that's been color-treated multiple times. Weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e fine, oily, or already well-balanced hair — it'll feel too heavy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, squeeze excess water from hair. Apply generously through lengths and ends. Leave on for 10 minutes — longer is fine. Rinse thoroughly. Once a week, or every other week for less damaged hair.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386031018019,"sku":null,"price":85.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/dearbeaute.jpg?v=1777624787"}],"url":"https:\/\/www.my-yume.ae\/collections\/hair.oembed","provider":"YUME","version":"1.0","type":"link"}