{"title":"For Pores \u0026amp; Congestion","description":"\u003cp\u003e\u003cem\u003eFor visible pores, congestion, and the texture problem that no Western product seems to fix.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eJapanese skincare has been working on pore care for thirty years. The Keana family from Ishizawa Lab is the most respected line in this category — baking-soda chemistry that lifts sebum and softened keratin out of pore walls in a way enzyme cleansers can't reach.\u003c\/p\u003e\u003cp\u003eIf pore visibility is your concern, these are the products I'd send you to. Start with the cleanser. Add the mask if you want weekly intervention. The rice products if you want hydration without re-clogging.\u003c\/p\u003e","products":[{"product_id":"keana-baking-soda-scrub-wash","title":"KEANA Baking Soda Scrub Wash","description":"\u003cp\u003e\u003cstrong\u003eThe most polishing cleanser in the edit — and the one I'd send most people to first.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA baking-soda powder cleanser by Ishizawa Lab, the Japanese pharmacy brand that built its entire reputation on pore care. The format is unusual: a granular powder you activate with water in your palm. The reaction lifts sebum and softened keratin out of pore walls in a way foaming cleansers can't reach.\u003c\/p\u003e\n\u003cp\u003eI tested this against three Western enzyme cleansers in the AED 200–280 range. None of them came close on actual pore visibility after four weeks. The packaging is dated. The product isn't.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e combination or oily skin, congested pores around the nose and chin, anyone curious about Japanese cleansers and willing to start with the strongest one. \u003cstrong\u003eNot for:\u003c\/strong\u003e sensitive or compromised barriers, daily use (2–3 times per week), or anyone allergic to papain enzymes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Wet hands. Dispense one pump of powder into wet palm. Add a small amount of water and lather between palms until creamy. Massage onto wet face for 30–45 seconds, paying attention to nose and chin. Rinse thoroughly.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42385980981283,"sku":null,"price":110.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Keanabakingsodascrubwashfront.jpg?v=1777614903"},{"product_id":"keana-baking-soda-face-foam","title":"KEANA Baking Soda Face Foam","description":"\u003cp\u003e\u003cstrong\u003eThe Keana cleanser most people should actually start with.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe same baking-soda chemistry that powers the Scrub Wash, but reformulated as a soft, dense foam in a squeeze tube. Ishizawa Lab developed this format for people whose pores feel congested but whose skin can't handle the powder version's intensity — sensitive types, drier complexions, anyone who wants daily use rather than 2–3 times a week.\u003c\/p\u003e\n\u003cp\u003eThe foam is unusually creamy. Doesn't strip. Rinses clean. The product I quietly recommend more than any other in the edit, because it's the one with the widest range of people it works for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e all skin types, including dry and combination. The default Keana entry point. Daily use. \u003cstrong\u003eNot for:\u003c\/strong\u003e heavy waterproof makeup (use the Cleansing Gel first as a remover), or those who prefer balm\/oil cleansing as their only step.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Wet face. Dispense one to two pumps of foam into wet palms. Massage gently across face for 20–30 seconds. Rinse thoroughly. Morning and night.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42385981440035,"sku":null,"price":99.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Keanabakingsodafacefoamfront.jpg?v=1777615239"},{"product_id":"keana-baking-soda-face-foam-for-men","title":"KEANA Baking Soda Face Foam For Men","description":"\u003cp\u003e\u003cstrong\u003eThe men's-specific version of the Keana baking soda foam — and the one I'd put in any man's bathroom first.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSame Ishizawa Lab chemistry as the standard formula, reformulated with stronger sebum-cutting power and enzyme actives that break down post-shave roughness. The fragrance is clean, mentholated, and very Japanese — closer to a hot-towel barbershop than a department-store aftershave.\u003c\/p\u003e\n\u003cp\u003eMen's skin in this region produces more sebum and gets more sun exposure year-round. This cleanser is built for that combination — without over-stripping, which is where most \"men's\" cleansers fail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e male skin with visible pore congestion, post-shave roughness, daily sebum buildup. Daily use. \u003cstrong\u003eNot for:\u003c\/strong\u003e sensitive or compromised skin (use the IHADA Milk Cleanser instead), or anyone fragrance-sensitive.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Wet face. Dispense one to two pumps into wet palms. Massage across face including jawline and neck. Rinse thoroughly. Morning and night.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42385981997091,"sku":null,"price":99.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/KEANABakingSodaFaceFoamForMenFRONT.jpg?v=1777615700"},{"product_id":"keana-baking-soda-cleansing-gel","title":"KEANA Baking Soda Cleansing Gel","description":"\u003cp\u003e\u003cstrong\u003eA makeup remover that does more than remove makeup.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA gel-to-emulsion cleansing remover from Ishizawa Lab. Baking-soda chemistry dissolves makeup, sunscreen, and pore congestion in a single step — without the heavy oil residue that traditional cleansing oils leave behind in humid climates.\u003c\/p\u003e\n\u003cp\u003eThe texture shift is the trick: it goes on as a clear gel, transforms into a milky emulsion when it meets water, then rinses away completely. Western brands haven't matched this specific formulation. The closest comparison is a Japanese department-store cleansing balm at roughly three times the price.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e anyone wearing daily SPF, long-wear makeup, or both. Combination skin. Daily use as a first cleanse. \u003cstrong\u003eNot for:\u003c\/strong\u003e those who prefer pure balm or oil cleansers as a single-step, or anyone with a known papain enzyme allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply two to three pumps to dry hands. Massage across dry face for 30 seconds — until makeup visibly breaks down. Add water to emulsify. Rinse thoroughly. Follow with the Face Foam for a complete double cleanse.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386003099683,"sku":null,"price":99.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/facefoam.jpg?v=1778665968"},{"product_id":"keana-tightening-mask","title":"KEANA Tightening Mask","description":"\u003cp\u003e\u003cstrong\u003eI'm cautious about sheet masks. Most are vehicles for forgettable essence at high prices. This one earned its slot.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA pore-tightening sheet mask by Ishizawa Lab, infused with cucumber extract for cooling and pineapple enzymes for gentle exfoliation. Designed as a 10-minute treatment that delivers visible pore reduction in the short term — useful for pre-event prep, photoshoot mornings, or summer use when pores feel most congested.\u003c\/p\u003e\n\u003cp\u003eI tested this against three Korean sheet masks in the AED 30–60 range. The cucumber-pineapple combination is what makes it work — the enzymes do real exfoliation while the cucumber prevents the irritation you'd normally get from an active sheet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e pre-event prep, summer skincare, visible pore concerns, combination to oily skin. Weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e pineapple or bromelain sensitivity, or anyone with a compromised barrier (wait until skin calms).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Cleanse face. Unfold mask and place over face, smoothing onto skin. Leave on for 10 minutes — no longer. Remove and gently pat remaining essence into skin. Follow with toner and moisturizer. Use once a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386018107427,"sku":null,"price":75.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Keanatoghtiningmask.jpg?v=1777617869"},{"product_id":"keana-mens-mask","title":"KEANA Men's Mask","description":"\u003cp\u003e\u003cstrong\u003eA pore-care sheet mask formulated specifically for male skin by Ishizawa Lab.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTargets enlarged pores, sebum congestion, and post-shave irritation in one 10-minute treatment. The formula is denser than the standard Tightening Mask — stronger sebum-cutting agents, more cooling menthol, designed to work on skin that produces more oil and gets more environmental exposure.\u003c\/p\u003e\n\u003cp\u003eMost \"men's\" sheet masks are gimmick products. This one is genuinely reformulated for the skin type, not just marketed at it. The essence saturation is heavier so the mask doesn't dry out before the 10 minutes are up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e male skin with enlarged pores, sebum congestion, post-shave roughness. Pre-event prep. Weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e sensitive or reactive skin, or anyone who finds menthol products uncomfortable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Cleanse face. Apply mask, smooth onto skin. Leave on for 10 minutes maximum. Remove and pat remaining essence in. Follow with a light moisturizer. Once a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386019483683,"sku":null,"price":75.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Keanamensmask.jpg?v=1777618151"},{"product_id":"the-mens-set-yume-ritual-bundle","title":"The Men's Set — Yume Ritual Bundle","description":"\u003cp\u003e\u003cstrong\u003eThe Japanese men's grooming routine, done properly. Three products that cover daily and weekly care without the complication.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Face Foam for Men is the daily cleanser — same Ishizawa Lab chemistry as the standard formula, reformulated with stronger sebum-cutting actives and a clean barbershop fragrance. The Soap is the all-in-one shower bar that handles face, body, and post-gym. The Men's Mask is the weekly intervention for pore congestion and post-shave roughness.\u003c\/p\u003e\n\u003cp\u003eMost \"men's skincare\" sets are gimmick combinations. This one is genuinely calibrated for male skin — more sebum, more environmental exposure, less patience for fussy routines.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's in this set:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKEANA Baking Soda Face Foam for Men — daily cleanser\u003c\/li\u003e\n\u003cli\u003eKEANA Baking Soda Soap for Men — face and body\u003c\/li\u003e\n\u003cli\u003eKEANA Men's Mask — weekly pore treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e male skin, daily care, post-gym, post-shave roughness. \u003cstrong\u003eNot for:\u003c\/strong\u003e sensitive male skin (use the Ihada Milk Cleanser instead), or anyone fragrance-sensitive.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing:\u003c\/strong\u003e Three products at AED 239 individually. Bundled at AED 215.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42452056113187,"sku":null,"price":215.0,"currency_code":"AED","in_stock":true}]}],"url":"https:\/\/www.my-yume.ae\/collections\/for-pores-amp-congestion.oembed","provider":"YUME","version":"1.0","type":"link"}