{"title":"Face","description":"\u003cp\u003e顔 — kao. The face ritual. Fifteen products — cleansers, treatments, and the one retinol — organized for the face, before anything else.\u003c\/p\u003e","products":[{"product_id":"keana-baking-soda-scrub-wash","title":"KEANA Baking Soda Scrub Wash","description":"\u003cp\u003e\u003cstrong\u003eThe most polishing cleanser in the edit — and the one I'd send most people to first.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA baking-soda powder cleanser by Ishizawa Lab, the Japanese pharmacy brand that built its entire reputation on pore care. The format is unusual: a granular powder you activate with water in your palm. The reaction lifts sebum and softened keratin out of pore walls in a way foaming cleansers can't reach.\u003c\/p\u003e\n\u003cp\u003eI tested this against three Western enzyme cleansers in the AED 200–280 range. None of them came close on actual pore visibility after four weeks. The packaging is dated. The product isn't.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e combination or oily skin, congested pores around the nose and chin, anyone curious about Japanese cleansers and willing to start with the strongest one. \u003cstrong\u003eNot for:\u003c\/strong\u003e sensitive or compromised barriers, daily use (2–3 times per week), or anyone allergic to papain enzymes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Wet hands. Dispense one pump of powder into wet palm. Add a small amount of water and lather between palms until creamy. Massage onto wet face for 30–45 seconds, paying attention to nose and chin. Rinse thoroughly.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42385980981283,"sku":null,"price":110.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Keanabakingsodascrubwashfront.jpg?v=1777614903"},{"product_id":"keana-baking-soda-face-foam","title":"KEANA Baking Soda Face Foam","description":"\u003cp\u003e\u003cstrong\u003eThe Keana cleanser most people should actually start with.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe same baking-soda chemistry that powers the Scrub Wash, but reformulated as a soft, dense foam in a squeeze tube. Ishizawa Lab developed this format for people whose pores feel congested but whose skin can't handle the powder version's intensity — sensitive types, drier complexions, anyone who wants daily use rather than 2–3 times a week.\u003c\/p\u003e\n\u003cp\u003eThe foam is unusually creamy. Doesn't strip. Rinses clean. The product I quietly recommend more than any other in the edit, because it's the one with the widest range of people it works for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e all skin types, including dry and combination. The default Keana entry point. Daily use. \u003cstrong\u003eNot for:\u003c\/strong\u003e heavy waterproof makeup (use the Cleansing Gel first as a remover), or those who prefer balm\/oil cleansing as their only step.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Wet face. Dispense one to two pumps of foam into wet palms. Massage gently across face for 20–30 seconds. Rinse thoroughly. Morning and night.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42385981440035,"sku":null,"price":65.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Keanabakingsodafacefoamfront.jpg?v=1777615239"},{"product_id":"keana-baking-soda-face-foam-for-men","title":"KEANA Baking Soda Face Foam For Men","description":"\u003cp\u003e\u003cstrong\u003eThe men's-specific version of the Keana baking soda foam — and the one I'd put in any man's bathroom first.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSame Ishizawa Lab chemistry as the standard formula, reformulated with stronger sebum-cutting power and enzyme actives that break down post-shave roughness. The fragrance is clean, mentholated, and very Japanese — closer to a hot-towel barbershop than a department-store aftershave.\u003c\/p\u003e\n\u003cp\u003eMen's skin in this region produces more sebum and gets more sun exposure year-round. This cleanser is built for that combination — without over-stripping, which is where most \"men's\" cleansers fail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e male skin with visible pore congestion, post-shave roughness, daily sebum buildup. Daily use. \u003cstrong\u003eNot for:\u003c\/strong\u003e sensitive or compromised skin (use the IHADA Milk Cleanser instead), or anyone fragrance-sensitive.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Wet face. Dispense one to two pumps into wet palms. Massage across face including jawline and neck. Rinse thoroughly. Morning and night.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42385981997091,"sku":null,"price":65.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/KEANABakingSodaFaceFoamForMenFRONT.jpg?v=1777615700"},{"product_id":"keana-baking-soda-cleansing-gel","title":"KEANA Baking Soda Cleansing Gel","description":"\u003cp\u003e\u003cstrong\u003eA makeup remover that does more than remove makeup.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA gel-to-emulsion cleansing remover from Ishizawa Lab. Baking-soda chemistry dissolves makeup, sunscreen, and pore congestion in a single step — without the heavy oil residue that traditional cleansing oils leave behind in humid climates.\u003c\/p\u003e\n\u003cp\u003eThe texture shift is the trick: it goes on as a clear gel, transforms into a milky emulsion when it meets water, then rinses away completely. Western brands haven't matched this specific formulation. The closest comparison is a Japanese department-store cleansing balm at roughly three times the price.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e anyone wearing daily SPF, long-wear makeup, or both. Combination skin. Daily use as a first cleanse. \u003cstrong\u003eNot for:\u003c\/strong\u003e those who prefer pure balm or oil cleansers as a single-step, or anyone with a known papain enzyme allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply two to three pumps to dry hands. Massage across dry face for 30 seconds — until makeup visibly breaks down. Add water to emulsify. Rinse thoroughly. Follow with the Face Foam for a complete double cleanse.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386003099683,"sku":null,"price":89.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/facefoam.jpg?v=1778665968"},{"product_id":"keana-baking-soda-soap","title":"KEANA Baking Soda Soap","description":"\u003cp\u003e\u003cstrong\u003eThe Keana product I almost didn't stock — until I realized it was the most travel-friendly cleanser in the line.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA solid baking-soda soap bar by Ishizawa Lab. The simplest possible delivery format for the same chemistry that powers the rest of the line. Works for face, full-body, and post-workout cleansing in one step.\u003c\/p\u003e\n\u003cp\u003eThe bar lasts roughly two months with daily face use, longer if reserved for the body. Doesn't leave the residue or soap-scum film that Western glycerin bars do in hard water. Travels through airport security without issue, unlike the liquids.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e combination to oily skin, full-body use, travel, anyone who prefers solid bars over liquid cleansers. \u003cstrong\u003eNot for:\u003c\/strong\u003e dry or sensitive facial skin (try the Face Foam instead), or anyone who finds bar soaps inherently drying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Wet hands and bar. Work into a lather between palms. Apply to wet skin — face, body, or both. Rinse thoroughly. Allow bar to dry between uses to extend life.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386008834083,"sku":null,"price":65.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/keanasoapfemale.jpg?v=1777616629"},{"product_id":"keana-baking-soda-soap-for-men","title":"KEANA Baking Soda Soap For Men","description":"\u003cp\u003e\u003cstrong\u003eThe men's bar — same chemistry, sharper formulation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA solid baking-soda soap bar by Ishizawa Lab, formulated for male skin. Combines the standard baking-soda cleansing chemistry with deodorizing agents and a light citrus-mint scent. Built for face and body — the all-in-one shower bar that actually works.\u003c\/p\u003e\n\u003cp\u003eMen's skin produces more sebum and sweats more in UAE heat. This bar handles both without the over-stripping that body washes designed for general use tend to cause across the shoulders and back.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e male skin, face and body use, post-gym shower routine, anyone who wants one product covering both. \u003cstrong\u003eNot for:\u003c\/strong\u003e sensitive facial skin, or those who prefer separate face and body products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Wet hands and bar. Lather between palms. Apply to wet skin — face, body, underarms. Rinse thoroughly. Best used in conjunction with a separate cleanser if you have specific facial concerns.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386017812515,"sku":null,"price":65.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/keanasoapfemale_0d51984c-a53a-493d-8762-7b5b20f49f51.jpg?v=1777617340"},{"product_id":"keana-tightening-mask","title":"KEANA Tightening Mask","description":"\u003cp\u003e\u003cstrong\u003eI'm cautious about sheet masks. Most are vehicles for forgettable essence at high prices. This one earned its slot.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA pore-tightening sheet mask by Ishizawa Lab, infused with cucumber extract for cooling and pineapple enzymes for gentle exfoliation. Designed as a 10-minute treatment that delivers visible pore reduction in the short term — useful for pre-event prep, photoshoot mornings, or summer use when pores feel most congested.\u003c\/p\u003e\n\u003cp\u003eI tested this against three Korean sheet masks in the AED 30–60 range. The cucumber-pineapple combination is what makes it work — the enzymes do real exfoliation while the cucumber prevents the irritation you'd normally get from an active sheet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e pre-event prep, summer skincare, visible pore concerns, combination to oily skin. Weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e pineapple or bromelain sensitivity, or anyone with a compromised barrier (wait until skin calms).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Cleanse face. Unfold mask and place over face, smoothing onto skin. Leave on for 10 minutes — no longer. Remove and gently pat remaining essence into skin. Follow with toner and moisturizer. Use once a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386018107427,"sku":null,"price":65.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Keanatoghtiningmask.jpg?v=1777617869"},{"product_id":"keana-mens-mask","title":"KEANA Men's Mask","description":"\u003cp\u003e\u003cstrong\u003eA pore-care sheet mask formulated specifically for male skin by Ishizawa Lab.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTargets enlarged pores, sebum congestion, and post-shave irritation in one 10-minute treatment. The formula is denser than the standard Tightening Mask — stronger sebum-cutting agents, more cooling menthol, designed to work on skin that produces more oil and gets more environmental exposure.\u003c\/p\u003e\n\u003cp\u003eMost \"men's\" sheet masks are gimmick products. This one is genuinely reformulated for the skin type, not just marketed at it. The essence saturation is heavier so the mask doesn't dry out before the 10 minutes are up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e male skin with enlarged pores, sebum congestion, post-shave roughness. Pre-event prep. Weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e sensitive or reactive skin, or anyone who finds menthol products uncomfortable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Cleanse face. Apply mask, smooth onto skin. Leave on for 10 minutes maximum. Remove and pat remaining essence in. Follow with a light moisturizer. Once a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386019483683,"sku":null,"price":65.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Keanamensmask.jpg?v=1777618151"},{"product_id":"keana-rice-mask","title":"KEANA Rice Mask","description":"\u003cp\u003e\u003cstrong\u003eRice has been a Japanese beauty ingredient for centuries — long before TikTok found it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA nourishing sheet mask featuring 100% Japanese-grown rice serum. Designed for hydration, softening, and improving skin's overall elasticity. Ishizawa Lab uses a slow-fermentation rice extract — the same process used in traditional sake breweries — which produces a more bioavailable form of the active than the synthetic versions used in most \"rice masks\" on the market.\u003c\/p\u003e\n\u003cp\u003eThe sheet stays saturated for the full 15 minutes. Skin still feels hydrated four hours later. Not dramatic — Japanese skincare rarely is — but quietly, repeatably effective.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e dry, dehydrated, or mature skin. Compromised barriers. Post-flight recovery. Weekly to twice-weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e rice allergies (rare but worth flagging), or anyone looking for an active treatment mask (this is hydration, not exfoliation).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Cleanse face. Apply mask. Leave on for 15 minutes. Remove and pat the essence into skin until absorbed. Follow with moisturizer if needed. Once or twice a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386020237347,"sku":null,"price":55.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/ChatGPT_Image_Jul_29_2026_01_48_32_PM.png?v=1785358127"},{"product_id":"keana-rice-pack","title":"KEANA Rice Pack","description":"\u003cp\u003e\u003cstrong\u003eThe Rice Mask's sister product — same ingredient philosophy, more flexible format.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA wash-off cream pack made with 100% Japanese-grown rice extract. Sits somewhere between a mask and a treatment — you control how much, where, and how long. Excellent for spot treatment of dry patches, or as a full-face hydration boost twice a week.\u003c\/p\u003e\n\u003cp\u003eI keep this and the Rice Mask in rotation. The sheet mask is the formal weekly ritual. This one is the in-between — what I reach for on the second day after a long flight, or on a stripped patch I missed with moisturizer the night before. More forgiving. Used more often.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e dry to combination skin, targeted dry patches, post-flight hydration, the in-between mask day. \u003cstrong\u003eNot for:\u003c\/strong\u003e rice allergies, or anyone with extremely oily skin (use the Tightening Mask instead).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Cleanse face. Apply a thick layer to face, avoiding eye area. Leave on for 5 to 10 minutes. Rinse off with lukewarm water. Pat dry. Follow with toner and moisturizer. One to three times a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386020368419,"sku":null,"price":110.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/keanaricemask170g.jpg?v=1778665840"},{"product_id":"keana-rice-cream","title":"KEANA Rice Cream","description":"\u003cp\u003e\u003cstrong\u003eThe moisturizer that completes the rice ritual — and stands alone as a quietly excellent daily cream.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA daily face cream made with Japanese rice ferment serum and rice bran extract. Moderate-weight texture — heavier than a gel, lighter than a balm. The hydration step in a Keana rice routine, but the formulation works equally well as a standalone moisturizer alongside any other cleanser.\u003c\/p\u003e\n\u003cp\u003eRice ferment is one of the more interesting Japanese skincare ingredients. The fermentation process produces small peptides and amino acids that absorb deeper than the rice extracts used in mass-market \"rice creams.\" This is the difference between a real Japanese rice product and the marketing version.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e dry to combination skin, the hydration finale of a Japanese routine, all ages. Use AM and PM. \u003cstrong\u003eNot for:\u003c\/strong\u003e very oily skin (try a gel moisturizer instead), or anyone with a rice allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing, toning, and any serums. Take a pearl-sized amount onto fingertips. Warm between palms. Press onto face and neck. Allow to absorb. Twice daily.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386020696099,"sku":null,"price":67.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/keanaricepack30g.jpg?v=1778665725"},{"product_id":"ihada-medicated-lotion-toner","title":"IHADA Medicated Lotion","description":"\u003cp\u003e\u003cstrong\u003eThe toner I recommend more than any other in the edit.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA medicated hydrating lotion (the Japanese term for toner) from Shiseido's Ihada line. Built around high-purity petrolatum and barrier-supportive actives. Designed for compromised, reactive, or sensitized skin — the type of skin Western toners with harsh alcohols and acids make worse.\u003c\/p\u003e\n\u003cp\u003eIhada is Shiseido's pharmacy line for sensitive skin. The active here is petrolatum at a level that creates an occlusive moisture seal — the same principle as overnight slugging, but in a lightweight toner that absorbs without leaving residue. The product Japanese dermatologists prescribe for irritation, eczema-prone skin, and post-procedure recovery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e sensitive, reactive, or compromised skin. Eczema-prone or rosacea-prone complexions. Post-procedure care. Daily use, AM and PM. \u003cstrong\u003eNot for:\u003c\/strong\u003e oily skin looking for a clarifying or exfoliating toner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing. Decant onto a cotton pad or directly into clean palms. Press across face — do not rub. Allow to absorb. Follow with emulsion or moisturizer. Twice daily.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386021089315,"sku":null,"price":119.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/ihadamilk130packaging_57049897-66f7-4dd1-bdf9-790d99fb9c5b.jpg?v=1778665602"},{"product_id":"ihada-milk-cleanser","title":"IHADA Milk Cleanser","description":"\u003cp\u003e\u003cstrong\u003eThe cleanser to use when your skin is already in trouble.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA no-foam milk cleanser from Shiseido's Ihada line. Removes makeup, sunscreen, and daily grime without surfactant aggression. Built for compromised barriers — the skin state where foaming cleansers, even gentle ones, make things worse.\u003c\/p\u003e\n\u003cp\u003eThis isn't a daily-rotation cleanser for most people. It's the one I reach for during flare-ups, post-procedure recovery, or after a winter where my barrier has clearly given up. The petrolatum-based emulsion lifts dirt and pigment without disturbing what's beneath. The closest Western equivalent is a Bioderma-style micellar — but more occlusive, more hydrating, and from a brand that actually specializes in compromised skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e sensitive or reactive skin, eczema-prone or rosacea-prone complexions, post-procedure recovery, anyone whose skin is currently in a fragile state. \u003cstrong\u003eNot for:\u003c\/strong\u003e heavy makeup wearers needing a thorough double cleanse (this is gentle by design), or those with normal-resilient skin who can use a regular face foam.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply 2 to 3 pumps to dry hands. Massage across dry face. The product will lift makeup and sunscreen without lather. Wipe off with a soft cotton pad or rinse with lukewarm water. Use once or twice daily depending on need.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386029314083,"sku":null,"price":119.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/ihada140_fb13e60a-82eb-4f2e-8015-08e0f435505e.jpg?v=1778665677"},{"product_id":"ihada-medicated-face-protect-powder-spf-40-pa","title":"IHADA Face Protect Powder SPF 40 PA++++","description":"\u003cp\u003e\u003cstrong\u003eThe only product in the edit that does SPF — and the reason most other Japanese SPFs aren't in it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA medicated pressed face powder with SPF 40 \/ PA++++ from Shiseido's Ihada line. Provides UV, blue-light, and pollution protection in a non-sticky, dry-touch finish. The format is unusual: most SPF in this region is liquid or cream. This is a powder you press onto skin throughout the day, over makeup, without disturbing what's beneath.\u003c\/p\u003e\n\u003cp\u003eI tested at least six Japanese SPFs before stocking. The reason this one made the edit and the others didn't comes down to format: in UAE heat, liquid SPFs slide. Cream SPFs need re-application that ruins makeup. This powder reapplies cleanly. The PA++++ rating (Japan's highest) covers UVA aging protection most Western SPFs underdeliver on.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e daily outdoor exposure, midday SPF top-ups, over-makeup reapplication, sensitive skin that reacts to chemical-only SPF formulas. \u003cstrong\u003eNot for:\u003c\/strong\u003e the only SPF in your routine — use a primary liquid or cream SPF morning, this for reapplication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e AM: apply over moisturizer or makeup with the supplied puff. Press, don't rub. Reapply every 2 to 3 hours during outdoor exposure. Compact format makes mid-day reapplication realistic.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386029641763,"sku":null,"price":100.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/ihadamedicatedpowderbox.jpg?v=1778665280"},{"product_id":"kiso-care-retinol-serum-no-035","title":"KISO Care Retinol Serum No. 035","description":"\u003cp\u003e\u003cstrong\u003eThe most powerful product in the edit. The one I'd actively dissuade some readers from buying.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA high-concentration pure retinol serum from KISO Care, a Japanese pharmacy-style minimalist skincare line that most of this region has never heard of. Pure retinol stabilized in a squalane base — no fragrance, no fillers, no ceremony. Clinical-grade formulation in a 30ml dropper.\u003c\/p\u003e\n\u003cp\u003eThe honest assessment: this works. Real photodamage reduction after eight to twelve weeks of consistent use. The honest warning: it can be too much for skin that isn't ready. Western retinol routines tend to be slow and gentle. This one is direct.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to expect:\u003c\/strong\u003e First two weeks — slight dryness, possible flaking. Weeks three to six — skin texture begins to refine, fine lines look softer. Weeks eight to twelve — visible reduction in photodamage, clearer overall complexion. \u003cstrong\u003eUse only at night.\u003c\/strong\u003e Wear SPF daily — non-negotiable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e experienced retinol users, mature skin, photodamage, anyone who's built tolerance through gentler products. \u003cstrong\u003eNot for:\u003c\/strong\u003e pregnancy or breastfeeding, retinol beginners, sensitive or compromised skin, anyone using other acids or strong actives without dermatologist guidance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Cleanse and dry skin completely. Apply 2 to 3 drops to fingertips, press onto face. Avoid the eye area and lip line. Follow with moisturizer. Start with 2 nights per week. Build to every other night over 6 weeks. Never apply to damp skin — it amplifies the intensity. SPF 30+ every morning, mandatory.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you're new to retinol\u003c\/strong\u003e — write to us before ordering. We'll point you to a gentler entry product.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386031345699,"sku":null,"price":159.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/retinolserum.jpg?v=1778664408"}],"url":"https:\/\/www.my-yume.ae\/collections\/face.oembed?page=2","provider":"YUME","version":"1.0","type":"link"}