{"title":"Best Sellers","description":"","products":[{"product_id":"ihada-medicated-lotion-toner","title":"IHADA Medicated Lotion","description":"\u003cp\u003e\u003cstrong\u003eThe toner I recommend more than any other in the edit.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA medicated hydrating lotion (the Japanese term for toner) from Shiseido's Ihada line. Built around high-purity petrolatum and barrier-supportive actives. Designed for compromised, reactive, or sensitized skin — the type of skin Western toners with harsh alcohols and acids make worse.\u003c\/p\u003e\n\u003cp\u003eIhada is Shiseido's pharmacy line for sensitive skin. The active here is petrolatum at a level that creates an occlusive moisture seal — the same principle as overnight slugging, but in a lightweight toner that absorbs without leaving residue. The product Japanese dermatologists prescribe for irritation, eczema-prone skin, and post-procedure recovery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e sensitive, reactive, or compromised skin. Eczema-prone or rosacea-prone complexions. Post-procedure care. Daily use, AM and PM. \u003cstrong\u003eNot for:\u003c\/strong\u003e oily skin looking for a clarifying or exfoliating toner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing. Decant onto a cotton pad or directly into clean palms. Press across face — do not rub. Allow to absorb. Follow with emulsion or moisturizer. Twice daily.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386021089315,"sku":null,"price":130.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/ihadamilk130packaging_57049897-66f7-4dd1-bdf9-790d99fb9c5b.jpg?v=1778665602"},{"product_id":"ihada-medicated-brightening-emulsion","title":"IHADA Brightening Emulsion","description":"\u003cp\u003e\u003cstrong\u003eThe brightening product I keep recommending instead of the trendy ones.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA medicated lightweight emulsion from Shiseido's Ihada line. Brightens uneven tone while supporting the skin barrier — a combination most \"brightening\" products fail at, because they rely on harsh actives that compromise the barrier they're meant to be brightening.\u003c\/p\u003e\n\u003cp\u003eIhada is Shiseido's sensitive-skin pharmacy line. The whitening actives here sit at concentrations gentle enough for compromised skin, combined with their signature petrolatum-based hydration. Slower than a strong vitamin C. Safer. The results compound over six to eight weeks of consistent use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e sensitive or reactive skin, post-inflammatory pigmentation, anyone who's had bad reactions to standard brightening serums. Daily use, AM and PM. \u003cstrong\u003eNot for:\u003c\/strong\u003e those wanting fast-acting brightening (look at the KISO Retinol instead, with appropriate caution), or anyone with no specific tone concerns.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing and toning. Apply 2 to 3 pumps to fingertips. Press evenly across face. Allow to absorb fully before applying moisturizer. Twice daily.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386029117475,"sku":null,"price":120.0,"currency_code":"AED","in_stock":true}]},{"product_id":"ihada-medicated-face-protect-powder-spf-40-pa","title":"IHADA Face Protect Powder SPF 40 PA++++","description":"\u003cp\u003e\u003cstrong\u003eThe only product in the edit that does SPF — and the reason most other Japanese SPFs aren't in it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA medicated pressed face powder with SPF 40 \/ PA++++ from Shiseido's Ihada line. Provides UV, blue-light, and pollution protection in a non-sticky, dry-touch finish. The format is unusual: most SPF in this region is liquid or cream. This is a powder you press onto skin throughout the day, over makeup, without disturbing what's beneath.\u003c\/p\u003e\n\u003cp\u003eI tested at least six Japanese SPFs before stocking. The reason this one made the edit and the others didn't comes down to format: in UAE heat, liquid SPFs slide. Cream SPFs need re-application that ruins makeup. This powder reapplies cleanly. The PA++++ rating (Japan's highest) covers UVA aging protection most Western SPFs underdeliver on.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e daily outdoor exposure, midday SPF top-ups, over-makeup reapplication, sensitive skin that reacts to chemical-only SPF formulas. \u003cstrong\u003eNot for:\u003c\/strong\u003e the only SPF in your routine — use a primary liquid or cream SPF morning, this for reapplication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e AM: apply over moisturizer or makeup with the supplied puff. Press, don't rub. Reapply every 2 to 3 hours during outdoor exposure. Compact format makes mid-day reapplication realistic.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386029641763,"sku":null,"price":100.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/ihadamedicatedpowderbox.jpg?v=1778665280"},{"product_id":"fino-premium-touch-hair-mask","title":"Fino Premium Touch Hair Mask","description":"\u003cp\u003e\u003cstrong\u003eA hair mask I almost didn't include — until I tested it against three more expensive ones and it outperformed all of them.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA weekly intensive hair mask by Shiseido under the Fino Premium Touch line. Six beauty essences including royal jelly EX, hydrolyzed silk, and PCA combine to penetrate the hair shaft and restore protein structure to over-processed, dry, or damaged hair.\u003c\/p\u003e\n\u003cp\u003eThis is the product that converted me to Japanese hair care. Shiseido has been formulating hair treatments for decades — long before the current K-beauty hair wave — and Fino is their pharmacy line, not their luxury one. AED 45 for a result that competitive products charge five times for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e dry, damaged, color-treated, or chemically processed hair. Hard water exposure. Daily heat styling. Weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e oily roots or those who already feel their hair is weighed down — try the Hair Oil for daily care instead.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, squeeze excess water from hair. Apply a generous amount through mid-lengths and ends, avoiding the scalp. Leave on for 5 to 10 minutes — longer for very damaged hair. Rinse thoroughly. Once a week.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386030034979,"sku":null,"price":45.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Ultra-clean_professional_produ_Nano_Banana_Pro_84879_6bf8fe77-dc38-4842-955f-077b400367f9.jpg?v=1778665246"},{"product_id":"fino-premium-touch-hair-oil","title":"Fino Premium Touch Hair Oil","description":"\u003cp\u003e\u003cstrong\u003eThe daily companion to the Fino mask — same philosophy, leave-in format.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA daily-use hair oil from Shiseido's Fino Premium Touch line. Combines the same beauty-essence approach as the mask in a lightweight leave-in formula. Adds shine, controls frizz, and provides heat protection up to moderate styling temperatures.\u003c\/p\u003e\n\u003cp\u003eThe texture is the standout. Most hair oils sit on the surface and leave hair greasy. This one absorbs into the cuticle — you can run your fingers through hair an hour after applying without residue. Designed for UAE humidity, where Western hair oils tend to break down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e daily use, frizz control, heat-styling protection, all hair types. Works on damp or dry hair. \u003cstrong\u003eNot for:\u003c\/strong\u003e very fine hair that gets weighed down easily — use sparingly (1 pump max), or skip in favor of the mask only.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Damp hair: 2 to 3 pumps from mid-lengths to ends, before blow-drying. Dry hair: 1 to 2 pumps as a finishing serum and frizz tamer. Daily.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386030657571,"sku":null,"price":45.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Ultra-clean_professional_produ_Nano_Banana_Pro_00906_57eef574-a8d7-4a03-813b-cef32d5330a7.jpg?v=1778665227"},{"product_id":"dear-beaute-himawari-treatment-mask","title":"Dear Beauté HIMAWARI Treatment Mask","description":"\u003cp\u003e\u003cstrong\u003eThe Japanese hair mask people import in their suitcases. Now sold here at retail.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn oil-rich weekly hair mask by Kracie under the Dear Beauté Himawari line. Premium sunflower oil EX is the lead active — chosen specifically because the molecular structure mimics human sebum and penetrates the hair cuticle without coating it.\u003c\/p\u003e\n\u003cp\u003eThis is the mask for the curl pattern problem most J-beauty hair masks ignore. The Fino mask is the all-rounder. This one is heavier, richer, designed for hair that's been through chemical processing — keratin treatments, color, or both. The Himawari line has a cult following in Japanese drugstores for exactly this reason.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e very dry, frizzy, curly, or chemically processed hair. Hair that's been color-treated multiple times. Weekly use. \u003cstrong\u003eNot for:\u003c\/strong\u003e fine, oily, or already well-balanced hair — it'll feel too heavy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, squeeze excess water from hair. Apply generously through lengths and ends. Leave on for 10 minutes — longer is fine. Rinse thoroughly. Once a week, or every other week for less damaged hair.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386031018019,"sku":null,"price":85.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/dearbeaute.jpg?v=1777624787"},{"product_id":"honey-body-wash-osmanthus-honey","title":"\u0026honey Body Wash - Osmanthus Honey","description":"\u003cp\u003e\u003cstrong\u003eThe golden one. Deeper, warmer, my autumn-and-winter shower.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA honey-and-osmanthus body wash by \u0026amp;honey. Triple-honey moisturizing complex meets a Japanese osmanthus fragrance — fruity, slightly sweet, with the apricot-and-tea note that osmanthus is known for. More grown-up than the sakura version. The one I reach for in the evening.\u003c\/p\u003e\n\u003cp\u003eVICREA's \u0026amp;honey line is one of the few Japanese body care brands that gets fragrance composition right. Most body washes smell like one note for the first five seconds and then disappear. This one develops — opens with honey, dries down on osmanthus.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e all skin types, evening showers, autumn and winter rotation, anyone who wants real Japanese fragrance complexity in a body wash. \u003cstrong\u003eNot for:\u003c\/strong\u003e fragrance-sensitive skin, or those who find sweeter notes overwhelming.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Pump onto a wet washcloth, bath mitt, or directly into wet palms. Lather and apply to wet skin. Rinse thoroughly. Daily.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePairing note:\u003c\/strong\u003e Pairs with the Sakura version as a seasonal rotation, or buy this one alone if you prefer warmer, more complex fragrances year-round.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386031083555,"sku":null,"price":89.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/Honeymoistbodywash.jpg?v=1778665185"},{"product_id":"honey-body-wash-sakura-cherry","title":"\u0026honey Body Wash - Sakura Cherry","description":"\u003cp\u003e\u003cstrong\u003eThe pink one. Spring-coded, brighter, my summer-mornings shower.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA honey-and-sakura body wash by \u0026amp;honey. Triple-honey moisturizing complex meets a Japanese cherry blossom fragrance composition that's lighter and fresher than the osmanthus version. Same well-built formula underneath — the fragrance is what shifts between the two.\u003c\/p\u003e\n\u003cp\u003eI keep both \u0026amp;honey body washes in rotation. This one for summer mornings, the osmanthus version for evenings and cooler months. The honey base is the constant — generous lather, no sulfate-strip, the kind of finish where you don't immediately need a body lotion after rinsing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e all skin types, daily use, summer rotation, anyone who wants their shower to smell like a real product rather than a body-care brand. \u003cstrong\u003eNot for:\u003c\/strong\u003e fragrance-sensitive skin, or anyone with a strong preference for unscented body care.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Pump onto a wet washcloth, bath mitt, or directly into wet palms. Lather and apply to wet skin. Rinse thoroughly. Daily.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePairing note:\u003c\/strong\u003e If you can only buy one of the two \u0026amp;honey body washes, pick by season — sakura for spring and summer, osmanthus for autumn and winter. Or get both, because you'll use them.\u003c\/p\u003e","brand":"YUME","offers":[{"title":"Default Title","offer_id":42386031312931,"sku":null,"price":89.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/7295\/9779\/files\/viceraandhoneymeltymoist.jpg?v=1778665165"}],"url":"https:\/\/www.my-yume.ae\/collections\/best-sellers.oembed","provider":"YUME","version":"1.0","type":"link"}